Gapyeong Mascots Gatpyeongi and Songsongi... "Entering the Heart of Seoul"

Civil Servants Don Mascot Costumes
and Promote Gapyeong in Seoul, Drawing Attention

Gapyeong-gun promoted its unique publicity campaign in the heart of Seoul, putting the spotlight on its own mascots, "Gatpyeongi" and "Songsongi."

Gapyeong County is conducting video content filming titled "Seoul Outing," featuring the county's character at major attractions such as Namsan Seoul Tower, Dongdaemun Design Plaza (DDP), and Gyeongbokgung Palace on the 8th. Provided by Gapyeong County

According to Gapyeong-gun, on April 8, the county filmed a video project titled "Seoul Outing," featuring the mascots at major landmarks such as Namsan Seoul Tower, Dongdaemun Design Plaza (DDP), and Gyeongbokgung Palace. The project was designed not only to promote Gapyeong-gun's image in downtown Seoul, but also to effectively publicize the character pop-up store that will be held in Yeonnam-dong, Seoul, from May 8 to May 10.

Notably, the filming drew attention as the head of Gapyeong-gun's Public Relations Media Team, along with a staff member, personally wore the mascot costumes and appeared in the video. Under the concept of "Civil servants in costumes heading to Seoul," the content captured episodes from the filming process and natural interactions with citizens, breaking away from the typically rigid image of public institutions.

The county plans to distribute one long-form and two short-form videos via social media platforms to expand its reach among younger audiences. By showcasing energetic dance performances and scenes of communication with citizens, Gapyeong-gun aims to raise awareness of its mascots and create promotional effects that lead to actual visits to the pop-up store.

A Gapyeong-gun official stated, "We aimed to enhance the friendly image of Gapyeong-gun by focusing on on-site, hands-on storytelling by our staff. Through this video project, we hope to attract many visitors to the character pop-up store event to be held in Seoul this May."

This content was produced with the assistance of AI translation services.