"Gangwon Province Becomes a Giant Game Board"... Gangwon Tourism Foundation Launches 'Bingo Challenge'

Welcoming the 2026 Year of Visiting Gangwon
Introducing a Participatory Tourism Model Linking All 18 Cities and Counties
Complete Your Bingo for a Chance to Win Prizes
From "Sightseeing" to "Experiential Travel"

The entire Gangwon Special Self-Governing Province is set to transform into a massive board game. The Gangwon Tourism Foundation (CEO Choi Sunghyun) announced that, to mark the 'Year of Visiting Gangwon' in 2026, it will officially launch the 'Gangwon Tourism Bingo Challenge' on April 9. This event invites participants to travel across all 18 cities and counties in the province, completing various missions along the way.

'Gangwon Tourism Bingo Challenge' Operation Poster. Provided by Gangwon Tourism Foundation

This challenge designates the entire province as a single gaming space, applying a gamification-based tourism strategy that combines sightseeing with game-like events.

The mission-based structure, modeled after a bingo board, is intended to naturally expand tourists’ movement routes. Through this approach, the foundation aims to ease the concentration of tourism in specific popular areas and distribute tourism demand more evenly throughout the province.

Additionally, by encouraging participants to voluntarily complete missions, the program is expected to go beyond simple visits and foster greater engagement in experiential tourism. It is anticipated to function as a participatory tourism model that promotes ongoing tourism activities.

Participation is simple. Users can access the challenge by scanning the QR code on the poster or visiting the official website, or by using the OK Cashback application to access the verification screen.

Tourists who join the challenge can complete a bingo by verifying their visits to major tourist attractions or traditional markets in any of Gangwon’s 18 cities and counties. Cumulative verifications allow participants to complete bingo lines and enter prize draws. Prizes will be awarded by random selection among participants who achieve each stage.

The prize draws will be held twice, once in the first half of the year (July) and once in the second half (December), in order to encourage ongoing participation throughout the year.

Choi Sunghyun, CEO of the Gangwon Tourism Foundation, stated, "This challenge expands the entire Gangwon region into a travel stage and creates a new tourism model where visitors actively participate and complete their journeys. Through participatory content incorporating gaming elements, we will continue working to ensure that Gangwon Special Self-Governing Province is recognized not just as a place to visit, but as a space to experience and connect."

This content was produced with the assistance of AI translation services.