[New Arrival] 'Chosun Hotel Kimchi' Now Available at Supermarkets

GS The Fresh "Chosun Hotel Kimchi"
First Launch of Supermarket-Exclusive Product

GS The Fresh, a supermarket operated by GS Retail, announced on March 30 that it will launch an exclusive kimchi product in collaboration with Chosun Hotel on April 1, aiming to target the premium packaged kimchi market.

Chosun Hotel Kimchi is recognized as a top-tier brand even within the premium kimchi segment, and this marks the first time it is being released as a supermarket-exclusive product. GS The Fresh expects to strengthen its competitiveness in premium products, while Chosun Hotel aims to expand customer contact points by leveraging GS The Fresh’s nationwide store network, creating synergy between the two companies.

Product image of Chosun Hotel kimchi exclusive to GS The Fresh. GS The Fresh

This product is not just a simple intellectual property partnership; it is based on the Chosun Hotel kimchi recipe but has been designed with packaging size and pricing suitable for supermarket sales. It uses high-quality domestic ingredients such as seasonal napa cabbage, radish, bay salt, and red pepper powder. The flavor is enhanced with a broth made from pine mushrooms and kelp for a clean taste.

Additionally, the product incorporates a proprietary fermentation lactic acid bacteria to boost flavor, and adds mustard greens for improved texture. Pear puree is used to provide a naturally sweet taste.

The product comes in a 1.7 kg size, suitable for households of one or two people. The “sangtu-style” packaging is adopted to minimize expansion and liquid leakage during fermentation. The price is set at 23,900 won, with an introductory discount price of 19,900 won available through April 7.

In line with the recent growth in the packaged kimchi market, GS The Fresh is strengthening its premium product lineup. The packaged kimchi category at GS The Fresh has shown steady growth over the past three years, with sales increasing by 20% in 2023, 19.6% in 2024, and 18.9% in 2025.

This growth is attributed to the increase in single- and two-person households and the rise of consumers who no longer make homemade kimchi. In particular, these consumers tend to prioritize both convenience and quality, leading to a growing demand for premium kimchi.

Jinhak Hwang, MD of the Ready-to-Eat Foods Team at GS Retail, said, “The introduction of Chosun Hotel Kimchi is designed to meet the rising customer demand for premium foods and to further strengthen our differentiated product competitiveness,” adding, “We will continue to expand our premium product lineup to reflect customers’ diverse tastes and lifestyles.”

This content was produced with the assistance of AI translation services.