DT Networks Signs Official Sponsorship Agreement with KT Wiz

Pop-up Store and Brand Day Events Planned at Wiz Park

DT Networks, the official dealer of BYD Korea, announced on March 26 that it has signed an official sponsorship agreement with the Suwon-based professional baseball team, KT Wiz.

KT Wiz captain Jang Sungwoo (right) and Oh Wonseok are posing in front of the BYD SEALION 7 vehicle. Photo by DT Networks

DT Networks is the leading dealer with the largest BYD network in Korea, operating BYD Auto Suwon Showroom near Suwon KT Wiz Park, as well as showrooms in Bundang, Dongtan, and Seocho. The company has established a customer base that spans across Gyeonggi Province and Seoul. Building on this foundation, DT Networks plans to further strengthen its regionally focused marketing by collaborating with KT Wiz, Gyeonggi Province's only professional baseball team, and enhance brand engagement in the local community.

Under this sponsorship, DT Networks will run third-base dugout advertisements, in-stadium LED board ads, and a dedicated BYD skybox at every KT Wiz home game in 2026. In addition, through a BYD pop-up store and brand day events at KT Wiz Park, various programs will be offered so that baseball fans and customers can naturally engage with the brand, fostering participatory marketing.

These activities are in line with BYD's global sports marketing strategy. BYD has raised its brand awareness through partnerships with world-renowned clubs such as Manchester City and Inter Milan, and in this context, DT Networks is also introducing the brand more familiarly to domestic audiences by leveraging professional baseball in Korea.

Hyukmin Kwon, CEO of DT Networks, said, "It is very meaningful to partner with KT Wiz, the pride of Suwon and Gyeonggi Province." He continued, "We look forward to sharing the moments of KT Wiz's victories with local fans and providing an opportunity to share the brand values that BYD pursues." He added, "Going forward, we will continue to widen the opportunities for customers to naturally encounter our brand in their everyday lives and strengthen our differentiated customer services."

Meanwhile, DT Networks, a subsidiary of the comprehensive automotive service company Deutsche Automobil Group, is the official dealer representing BYD, the world's No. 1 electric vehicle brand, in Korea and operates networks in Seoul, Gyeonggi, Busan, and Gyeongnam regions. BYD has recently expanded its customer base and strengthened its competitiveness in the domestic electric vehicle market with the launch of the BYD DOLPHIN model.

This content was produced with the assistance of AI translation services.