2026 Residential Culture Trends
Samsung C&T Corporation

Samsung C&T Corporation is accelerating digital transformation across all business areas, from robotic technologies that enhance safety and productivity at construction sites to artificial intelligence (AI) residential services for apartment residents. The company has also set a goal to become an ‘AI native’ construction company by introducing AI into all aspects of its work by 2028.


AI and robots have already been deployed at construction sites. Notable examples include a steel bolt tightening robot and an excavator lifting monitoring system, both of which won top honors at the Ministry of Land, Infrastructure and Transport’s Smart Construction Challenge. In October 2025, Samsung C&T Corporation introduced five types of residential construction robots at their sites, including autonomous forklifts, material transport robots, and wearable robots.


The company also uses AI for safety training of foreign workers. It has developed an AI translation and safety training solution that supports 40 languages and has completed on-site validation. The training satisfaction rates for workers from Vietnam, Nepal, and Uzbekistan all reached the target goals.


A food delivery robot making deliveries at 'Raemian Leaders One' in Seocho-gu, Seoul. Samsung C&T Corporation

A food delivery robot making deliveries at 'Raemian Leaders One' in Seocho-gu, Seoul. Samsung C&T Corporation

View original image

The company is also expanding post-move-in lifestyle services. The home platform ‘Homenic,’ launched in 2023, integrates features such as checking utility bills, reserving community facilities, and AI parking guidance into a single application. After its initial implementation at One Bailey, the service is being expanded to residential complexes nationwide. Samsung C&T Corporation is also partnering with other apartment brands to broaden its reach. At ‘Raemian Leaders One’ in Seocho-gu, Seoul, a food delivery robot integrated with a delivery app is in operation. This robot delivers food from the main entrance and elevators to the front doors of individual units. Resident satisfaction during the pilot period reached 95%. Starting this year, the service area will expand to cover more than 130 food and beverage outlets within a 1.2-kilometer radius.


The adoption of these new technologies is being driven according to a company-wide AI transformation roadmap. In November 2025, Samsung C&T Corporation held ‘2025 AI Day’ under the theme ‘Redesigning Construction in the AI Era,’ presenting its vision for company-wide innovation. Starting this year, the company will implement the ‘AI Agent,’ jointly developed with Amazon Web Services (AWS), in all construction projects and pursue AI-driven work intelligence.



Oh Sechul, CEO of Samsung C&T Corporation, emphasized, “We must connect our accumulated experience and data from numerous global projects with AI, recognize AI as a strategic partner, and drive innovation.”


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing