Featuring the World's Hottest Chili, the "Carolina Reaper"
Earn a Title by Finishing... Reflecting the Trend of Spicy Food Challenges as a Cultural Phenomenon

An Australian handmade burger chain is making headlines after introducing a new menu item that boasts an extreme level of spiciness. To eat this burger, customers must sign a waiver stating that they will not hold the company responsible for any risks associated with the spiciness.


According to recent reports from foreign media such as Yahoo News and News.com, Australian handmade burger brand Betty's Burgers has released the "Madman Burger."


This burger is said to feature the Carolina Reaper, known as one of the hottest chili peppers in the world. The Carolina Reaper has a Scoville rating of about 1.2 million, which is approximately 150 times more potent than jalapenos, which typically rate around 8,000 on the Scoville scale.


The "Madman Burger" released by Betty's Burger, an Australian handmade burger chain. Betty's Burger

The "Madman Burger" released by Betty's Burger, an Australian handmade burger chain. Betty's Burger

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Because of this, the Madman Burger is not just considered a new menu item, but is also described as a "challenge food." In fact, customers who wish to order the burger must sign a waiver acknowledging that they understand the possible physical reactions caused by the spiciness. In addition, the company recommends the burger only to customers over the age of 18.


However, the burger's ingredients are said to be relatively standard. It consists of crispy fried chicken breast, a gochujang-based sauce, Carolina Reaper, lettuce, and tomato sandwiched between toasted buns. Reviews say that even a single bite delivers an intensely spicy experience due to the strength of the sauce and peppers.


Executive Chef Jonathan Alston stated, "We set out to create a truly spicy burger and we achieved that perfectly," adding, "The burger is very spicy, but the ingredients are also well balanced." The price is around 17 Australian dollars (approximately 25,000 won).



For some customers, finishing the burger earns them the title of "Ultimate Betty," adding an element of event-based fun. This strategy is seen as reflecting the recent trend among Millennials & Gen Z, where spiciness is not just food but has become a form of playful culture.


This content was produced with the assistance of AI translation services.

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