Gyeonggi Tourism Organization Hosts Northern MICE Tourism Product Development Fam Tour

From March 18 to 19, the Gyeonggi Tourism Organization invited about 100 representatives from domestic and international travel agencies to participate in the ‘Gyeonggi Northern MICE Tourism Product Development Fam Tour’ in the Pocheon, Dongducheon, and Uijeongbu areas.

This fam tour was designed to allow inbound and domestic travel agency representatives to directly experience the MICE infrastructure in northern Gyeonggi, with the goal of achieving tangible MICE product development and successful attraction efforts this year.

Participants in the "2026 Group MICE Attraction Activation Strategy Familiarization Tour" hosted by the Gyeonggi Tourism Organization are taking a commemorative photo. Photo by Gyeonggi Tourism Organization

The fam tour began at the Art Valley, a former quarry in Pocheon transformed into a cultural and artistic space, and continued with visits to newly discovered attractions such as Nolja Forest in Dongducheon and Island Castle in Uijeongbu.

A representative from the Gyeonggi Tourism Organization stated, “Through this fam tour, the unique and differentiated appeal of northern Gyeonggi’s MICE offerings, which had not been widely known until now, was formally introduced to the domestic and international travel industry. We will continue to provide support so that, through follow-up discussions with participating travel agencies, these efforts can lead to actual MICE attraction results within the year.”

This content was produced with the assistance of AI translation services.