Coway Wins Triple Crown in Environmental Home Appliances at 'Korea Brand Power Index'

First Place for 28 Consecutive Years in Water Purifiers,
24 Years in Air Purifiers and Bidets

Coway announced on March 19 that it ranked first in the water purifier, air purifier, and bidet categories in the "28th Korea Brand Power Index (K-BPI) of Korean Industries 2026," organized by Korea Management Association Consulting (KMAC).

The Korea Brand Power Index is a diagnostic evaluation system that measures brand awareness and loyalty for domestic products and services closely related to consumer lifestyles. This year, the top brands in each category were selected through one-on-one interviews with approximately 13,500 consumers nationwide.

Coway Icon Water Purifier 3

In this survey, Coway demonstrated its brand value by ranking first for the 28th consecutive year in the water purifier category, and for the 24th consecutive year in both the air purifier and bidet categories. Especially notable is that Coway has maintained the top spot in the water purifier category since the program's inception in 1999. The "Icon Water Purifier lineup," developed to suit a variety of kitchen environments, received strong support from consumers. The latest product, "Icon Water Purifier 3," was particularly praised for its "Smart Moving Faucet," which automatically detects container height, and a real-time UV sterilization feature that eliminates 99.9% of bacteria during dispensing, significantly enhancing hygiene and convenience.

In the air purifier category, the "Noble Air Purifier 2," featuring architectural design and powerful purification performance, received favorable reviews. It comes equipped with a robust 4D multi-dimensional purification filter system and an air popup motion that allows for flexible airflow direction, offering a lineup suitable for both small and large spaces.

In the bidet category, the "Lulu Slimic Bidet," designed with an ultra-slim profile, garnered positive feedback. With a slim thickness of just 83 mm—the slimmest in Coway's lineup—it maximizes bathroom space efficiency. It also features a system that periodically generates electrolytic sterilized water to thoroughly sanitize the flow path, nozzle, and toilet bowl, offering a convenient and hygienic user experience.

A Coway representative stated, "As we have grown into the leading brand symbolizing the history of environmental home appliances, we will continue to do our best to provide a better everyday life through differentiated products and technological excellence."

This content was produced with the assistance of AI translation services.