Steam Iron for 4,980 Won... Emart Expands '5K PRICE' Lineup to 353 Products
Launched as an Ultra-Low-Cost Private Brand Last August
127 New Products Added
Expansion into Small Appliances and Household Goods
More to Come Next Month, Including a 9,980-Won Wired Vacuum Cleaner
Emart and Emart Everyday announced on March 19 that they have added 127 new items to their "OK Price (5K PRICE)" lineup, which consists mostly of products priced at 5,000 won or less.
5K Price is an ultra-low-cost private brand (PB) launched by Emart in August last year, characterized by offering all items at prices up to 70% lower compared to general brand products. With this expansion, the product assortment in this category has increased to a total of 353 items just seven months after its launch. This time, the lineup has expanded beyond mainly processed foods to include kitchenware, cleaning supplies, and small home appliances.
Representative products include the 5K Price Steam Iron (4,980 won), 5K Price Dryer (4,980 won), 5K Price Body Fat Scale (4,980 won), and 5K Price Wired Earphones (4,980 won). Cost-effective products such as the 5K Price Wired Vacuum Cleaner (9,980 won) and 5K Price Egg Steamer (9,980 won) will also be introduced sequentially by next month.
The food lineup has been strengthened with the addition of the 5K Price One-Meal Protein Shake (980 won), which contains 18 grams of protein—higher than similar products. Also included is the '5K Price French Fries (1,980 won/400g)', sourced through Hyfun, a leading partner in India.
Woonki Hwang, Head of Merchandising at Emart, stated, "The expansion of 5K Price beyond food into household goods and small appliances demonstrates that Emart's product planning and purchasing competitiveness are effective even in the ultra-low-cost market," adding, "We will continue to drive 'price innovation' that customers can truly feel."
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Meanwhile, approximately 230 different 5K Price products have sold nearly 20 million units so far. To broaden customer access, Emart plans to increase the number of exclusive 5K PRICE integrated stores from the current 13 locations, including Geomdan and Sanbon branches, to 24 by the end of this year.
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