Lotte Department Store to Host "Gourmet Week" with Picnic Sets and Up to 80% Off Wines

Event at All Locations from March 20 to April 5
Expanded Experiential Content Including Chef Classes and Food Trucks
Targeting Spring Outing Demand
Limited Picnic Products Available at Locations Near Seokchon Lake and Hangang Park

Lotte Department Store is launching a major promotion, "Lotte Gourmet Week," featuring food and beverage content for the spring season, aiming to lead the trend of "experiential gastronomy."

"Lotte Gourmet Week" will be held simultaneously at all department stores, outlets, and mall locations from March 20 to April 5. In line with the spring gourmet season, a variety of F&B programs will be offered, both inside and outside the stores.

The main program will feature cooking classes with star chefs. Six chefs, including Monk Sunjae, Choi Yugang, and Park Garam, will introduce dishes using seasonal spring ingredients. Participation can be applied for through the Lotte Department Store app and Culture Center for three days from the start of the event, with winners chosen by lottery.

Products catering to the demand for outdoor activities during the spring flower bloom season have also been prepared. At nine locations, including those near Seokchon Lake and Hangang Park, limited-edition picnic sets featuring gimbap, poke, desserts, and more will be sold. Customers who make a purchase will receive an exclusive insulated bag.

The latter part of the event will feature a wine discount promotion. During "Wine Week," from March 27 to April 5, discounts of up to 80% will be offered, mainly on low-alcohol white wines and dessert wines.

At outlets and malls, the experiential aspect has been enhanced with outdoor food trucks and popular bakery pop-ups. At selected locations, branded food trucks such as Shake Shack and Gordon Ramsay Burger will operate, while dessert brands like Bagelist and La Courte Seoul will also participate.

There are also abundant discount benefits for customers dining out in the spring. From March 23 to March 26, customers who pay KRW 70,000 or KRW 150,000 or more after 6 p.m. in Lotte Department Store, outlet, or mall restaurants using L.pay will receive an instant discount of KRW 20,000 or KRW 50,000, respectively. In addition, every weekend (Friday to Sunday), a "L.pay exclusive KRW 5,000 discount coupon" for purchases of KRW 20,000 or more at deli or bakery stores will be given on a first-come, first-served basis through the Lotte Department Store app. Detailed information on eligible stores can be found in the app or on in-store notices.

Park Sangwoo, Head of Marketing at Lotte Department Store, stated, "The process of purchasing and cooking food itself is now enjoyed as content, and this 'experiential gastronomy consumption' is at the core of recent F&B trends. We have prepared a diverse array of experiential events covering the full spectrum of food and beverage experiences for the peak outing season, so we hope many will take interest in 'Gourmet Week.'"

This content was produced with the assistance of AI translation services.