LG Electronics Tumbler Washer "MyCup" Surpasses 100,000 Registered Customers

Praised for Cleaning Power and Convenience, Expansion Reaches Public Institutions

Reserve Cleaning and Get Notified for Seamless, No-Wait Service

On March 18, LG Electronics announced that the number of customers who have registered accounts on the app for its tumbler washer, "LG MyCup," has surpassed 100,000, just ahead of the product's first anniversary.

LG Mycup customers are using devices installed at Sookmyung Women's University. LG Electronics

Customers who register with the dedicated app can check the locations of LG MyCup devices nearby, reserve a cleaning slot, and receive a push notification when it is their turn, allowing them to use the service without waiting.

The total accumulated number of cleanings has reached 2.3 million so far. In January of this year alone, there were about 400,000 cleanings, a fivefold increase compared to six months ago.

In particular, usage on university campuses, where young customers interested in value-based consumption are concentrated, was found to be more than 50% higher than the overall average.

Since its launch in April last year, LG MyCup has been installed in a growing variety of everyday locations, including approximately 2,000 Starbucks stores nationwide, as well as cafes, public institutions, universities, corporate offices, and gyms.

Recently, demand has been rapidly increasing not only among private companies and individual business owners but also in the B2G (business-to-government) sector, including public institutions and local governments. This trend is attributed to the growing interest in hygiene management, the implementation of policies encouraging the use of reusable cups, and the ESG management practices of companies.

LG Electronics explained that the popularity of MyCup is the result of positive reviews for its cleaning performance, app, and subscription service, all of which enhance convenience. MyCup features a cleaning blade that rotates 360°, and uses high-pressure water at 65°C to simultaneously clean both the inside and outside of the tumbler as well as the lid.

Through its subscription service, LG Electronics provides professional services such as steam cleaning for the lower door grille and the detergent and rinse compartments, areas that are difficult for users to clean themselves.

To promote the use of tumblers, LG Electronics is holding an LG MyCup usage certification event until the end of next month. Customers can participate by cleaning their own tumbler with MyCup and posting a review on their social media accounts such as Instagram or blogs. LG Electronics will hold a draw to give away prizes including the LG Gram, LG StanbyME 2, and Starbucks gift certificates.

Park Sangwan, head of the LG Electronics MyCup Company, said, "We will continue to expand the presence of LG MyCup, which offers a differentiated customer experience through excellent cleaning performance and convenience, to various everyday spaces, thereby contributing to the spread of tumbler usage culture."

This content was produced with the assistance of AI translation services.