'Eco-friendly Agricultural Products Package for Pregnant Women' to Launch in Second Half of Year... 240,000 Won Worth of Points Provided
160,000 Pregnant Women Nationwide Eligible
Pay Up to 80% of Order Amount with Points
The 'Eco-friendly Agricultural Products Package for Pregnant Women' program, which supports the supply of eco-friendly agricultural product packages to expectant mothers, will begin in the second half of this year.
The Ministry of Agriculture, Food and Rural Affairs announced on March 18 that it will resume the eco-friendly agricultural products package program for pregnant women as part of President Lee Jaemyung's government policy agenda starting in the second half of this year.
This program is designed to provide eco-friendly agricultural product packages to pregnant women, who are particularly sensitive to food safety, in order to secure a stable demand for eco-friendly agricultural products and create an environment conducive to childbirth and childrearing.
The program was previously implemented as a pilot project from 2020 to 2022, and has been selected as a policy agenda under President Lee Jaemyung's administration, with full implementation scheduled to begin in the second half of this year.
This year, the project aims to provide 240,000 won worth of online mall points to 160,000 pregnant women nationwide. Eligible pregnant women will be able to use points to cover 80% of the order amount when purchasing the packages.
To ensure smooth implementation, the Ministry organized a preparation team in December last year with participation from 17 provincial and metropolitan governments and eco-friendly farming organizations. Since then, monthly meetings with local governments and relevant agencies have been held to review budget allocation and project readiness.
The government plans to encourage active participation from local governments, such as forming supplementary local budget allocations. At the same time, to prepare for situations where securing local funding is difficult, the government will consider pre-execution of national funds and provisional budgets to ensure timely disbursement of project funds.
The specific schedule for project applications and package supply for pregnant women will be announced through local governments, online mom communities, and Ecoemall once the related administrative procedures are finalized.
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Kim Jungwook, Director-General of Agricultural Industry Innovation at the Ministry of Agriculture, Food and Rural Affairs, stated, "Since the project period is short, we will actively cooperate with relevant agencies to clarify the project schedule as quickly as possible," and added, "We ask local governments to reflect the project budget in their supplementary budgets so that pregnant women can receive the benefits of the eco-friendly agricultural products package regardless of their place of residence."
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