Hyundai WIA to Create 'Dodam Garden' in Seoul Forest as a Rest Area for Citizens
A 401-Square-Meter Rest Area for Citizens
To Be Unveiled at the Garden Expo on May 1
Hyundai WIA is creating a garden for citizens in the heart of Seoul. The company plans to raise awareness about ecosystem protection and the importance of biodiversity by establishing a garden themed around characters based on endangered species.
On March 17, Hyundai WIA announced that it had signed a memorandum of understanding (MOU) with the Seoul Metropolitan Government at Seoul City Hall for the "2026 Seoul International Garden Expo Corporate Companion Garden Project." Under this agreement, Hyundai WIA will create the "Dodam Garden" in a 401-square-meter (approximately 124-pyeong) area within Seoul Forest in Seongdong-gu.
The name of the garden, "Dodam Garden," is derived from Hyundai WIA's character "Dodami," which is inspired by the endangered yellow-throated marten. The garden will include trees such as the Clerodendrum trichotomum and the Georisanteripul, creating shaded areas, and there will also be a nectar plant section dedicated to bees. This project will be linked with the "Green Forest" initiative, a forest fire restoration project carried out in cooperation with the South Gyeongsang Provincial Government. Hyundai WIA recently decided to donate the proceeds from the local specialty "Dodam Sandwich" to this project.
The garden is scheduled to be unveiled on May 1 to coincide with the opening of the Seoul International Garden Expo. While the expo will run until October 27, Hyundai WIA plans to keep the Dodam Garden as a permanent fixture in Seoul Forest, rather than dismantling it after the event, so that it can continue to serve as a resting space for citizens.
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A Hyundai WIA official stated, "We will create a space where citizens can experience and relax in nature in the middle of the city," adding, "We will continue our efforts to build a sustainable environment."
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