Hyundai Green Food Obtains Industry's First Patent for "Nutrition Diagnosis" Service

Expansion of Healthcare Business

Production and Research Capabilities Drive Patent Acquisition

Hyundai Green Food, a comprehensive food company under Hyundai Department Store Group, announced on March 17 that its healthcare service, "Greeting Nutrition Diagnosis," which has been in operation since 2022, has been granted a patent by the Korea Intellectual Property Office (formerly known as the Korean Intellectual Property Office). The company explained, "This is the first instance in the domestic food industry where a nutrition diagnosis service has received a patent."

"Greeting Nutrition Diagnosis" is offered through the online mall "Greeting Mall" and the dedicated app "Greeting Care." When users respond to about 30 items, including basic physical information such as age and weight, as well as medical conditions, eating habits, and physical activity, the service utilizes its proprietary algorithm to score their nutritional status and recommend personalized meal plans. For example, if a user with hypercholesterolemia reports frequent consumption of fatty foods, the service suggests a diet that reduces saturated fats and increases dietary fiber, along with relevant ingredients and recipes. The results report is generated within seconds.

A nutritionist from Hyundai Green Food is explaining the nutrition diagnosis results to the employees of a group meal client company. Provided by Hyundai Green Food.

This service is also being utilized offline. It can be experienced at the "Greeting Store" locations in Hyundai Department Store's Pangyo and Jungdong branches, and is being operated as a health management program for employees at group meal business sites.

Hyundai Green Food cited its accumulated data and production capabilities as the background for obtaining this patent. The company produces approximately 680 types of care foods and has secured nutritional data through joint clinical research with institutions such as Asan Medical Center and Ewha Womans University. Based on this, Hyundai Green Food has established an integrated service that covers everything from nutrition diagnostics to meal planning and product recommendations.

The company plans to use this patent as a springboard to further expand its healthcare business. It will enhance its analysis capabilities by linking health checkup data and will also promote business-to-business (B2B) healthcare services for corporate clients. A pilot program is scheduled within this year, combining services such as on-site nutritionist consultations, personalized meal management, and fitness programs.

A Hyundai Green Food representative stated, "We will continue to introduce new technologies and services that help consumers make healthy food choices, based on our nutritional research data and food manufacturing expertise. Through these efforts, we aim to further solidify our position as a leading company in Korea’s care food market."

This content was produced with the assistance of AI translation services.