Musinsa Unveils Adidas Outdoor Line 'Terrex' for the First Time... Launches 'Mega Showcase'

Terrex Blends Outdoor and Everyday Style
"Trail Everywhere" Concept Campaign Highlights

Simultaneous Pop-up in Seongsu and App Benefits
Expanding Running Experience with the Agravic Collection

On March 16, Musinsa, the fashion platform, announced that it will hold a 'Mega Showcase' to become the first online distribution channel to launch Adidas's outdoor line, Adidas Terrex (TERREX).

This campaign centers on the message, "Trail Everywhere, Wherever My Feet Touch," focusing on highlighting both the functionality required for outdoor activities and the style that can be incorporated into everyday life.

Through this showcase, Adidas Terrex introduces a new outdoor style that breaks down the boundaries between professional sportswear and lifestyle fashion. The brand emphasizes designs that feature technology suitable for outdoor activities such as trail running while also being easy to wear in everyday settings.

Adidas outdoor line 'Terrex' pictorial. Musinsa

Musinsa will expand the brand experience by connecting both online and offline channels. The online campaign, available through the Musinsa App, continues until March 23 and offers exclusive coupons and payment benefits, with a focus on the trail running-specialized 'AGRAVIC' collection.

Offline, a pop-up space will be set up at the Musinsa Store Seongsu in Seongsu-dong, Seoul. Until March 29, customers can experience not only the trail running-focused Agravic products but also the full Adidas running collection, including urban road running lines, all in one place.

The core product lineup, the 'Agravic' collection, consists of four lines tailored to various environments and running purposes: ▲ 'Agravic 4' for daily training ▲ 'Agravic Speed 2' for short-distance racing ▲ 'Agravic TT' for technical terrains ▲ 'Agravic Speed Ultra 2' for long-distance races.

Promotional benefits are also available. The first 390 customers who purchase items from the Agravic collection via the Musinsa App will receive a Stan Mug, and the first 150 customers who make purchases onsite at the Musinsa Store Seongsu pop-up will be given a Mini Ready Bag.

A Musinsa representative said, "This showcase is designed to introduce the high-performance outdoor products of Adidas Terrex, offering new fashion choices that span both sports activities and lifestyle. In particular, at the Seongsu pop-up, customers will be able to directly experience the full Adidas running lineup, from road running to trail running."

This content was produced with the assistance of AI translation services.