Reform New Party Releases 'Open-Source' Election Strategies...Publishes Candidate Handbook

Pre-orders Begin on Naver Store on March 12
A Practical Manual Filled with Campaign Know-how

"Don't be discouraged even if you see your business card lying on the street."

"If you use too many hashtags, your online promotional materials may be treated as spam."

"Focus your campaign on the number of votes, not the vote percentage."

These are some of the campaign tips included in the "Handbook for Reform New Party Local Election Candidates" published by the Reform New Party. The party has released this practical guidebook to provide newcomers with real-world know-how, making it easier for political novices to run for office.

On March 12, the Reform New Party announced the publication of its local election candidate handbook and began accepting pre-orders through Naver Store on the same day. The price is 3,000 won. The handbook is open to any local election candidate, regardless of party affiliation.

Handbook for Reform New Party Local Election Candidates. Screenshot from Joonseok Lee's Facebook

The handbook starts with a self-assessment checklist for those considering running for office and covers practical strategies needed throughout the campaign process, including campaign strategy, online and offline promotion methods, negative campaigning responses, and media interview tips. The contents of the handbook will also be released as video materials through the Reform New Party's YouTube channel.

The Reform New Party has made this election know-how public in order to lower barriers to entering politics. By releasing its campaign strategies and practical experience in an "open source" format, the party aims to spread a more cost-effective campaign culture across the political landscape.

This handbook publication is part of the "99-Day Innovation Project" currently being promoted by the Reform New Party. The project is designed to innovate campaign methods and increase the participation of political newcomers by utilizing artificial intelligence (AI) and data-driven strategies.

Joonseok Lee, leader of the Reform New Party, said, "We decided to release the handbook as open source out of a desire to make cost-efficient campaigns and direct voter engagement the new standard in Korean politics," adding, "I hope this will encourage more talented citizens to participate in the political field."

This content was produced with the assistance of AI translation services.