2026 Sangju Gotgam Festival Evaluation: Economic Impact Reaches 8.2 Billion Won

Developing Korea’s Leading Dried Persimmon Festival
Sharing Achievements and Exploring Future Directions

Sangju City in North Gyeongsang Province held the 2026 Sangju Gotgam Festival Evaluation Research Service Report Meeting on March 9 in the main conference room of City Hall, with around 35 participants including members of the Sangju Gotgam Festival Promotion Committee, Sangju City Council members, and relevant city officials. The meeting aimed to share the 2026 outcomes of the Sangju Gotgam Festival and explore future directions for its development.

2026 Sanju Gotgam Festival Evaluation Research Service Report Meeting Held / Provided by Sangju City Hall

This research service provided a comprehensive analysis of the main achievements of the 2026 Sangju Gotgam Festival, offering in-depth insights into various aspects such as visitor numbers, economic effects, and program operations. The meeting included reports and subsequent Q&A and discussion on topics such as: ▲visitor satisfaction survey ▲analysis of the festival’s economic impact ▲big data analysis ▲key takeaways from the festival and recommendations for future initiatives.

The report also delivered an in-depth analysis of the festival’s economic impact in 2026. Direct consumer spending was estimated at 4.1 billion won, while indirect economic effects were projected at 8.2 billion won. These findings underscored that the Sangju Gotgam Festival is more than a simple local event, as it invigorates the regional economy and contributes to job creation.

After the report meeting, a session for Q&A and feedback was held, where a variety of questions and constructive opinions were raised by participants. This provided a meaningful opportunity to explore development directions for the 2027 Sangju Gotgam Festival.

In particular, many participants emphasized the need for continued improvements in visitor reception, diversification of festival programs, and enhanced safety management. Sangju City plans to actively incorporate this feedback and continue its efforts to further develop the festival in the future.

Mayor Kang Youngseok of Sangju City stated, "This report meeting was an important step in sharing the achievements of the 2026 Sangju Gotgam Festival and setting future directions for its growth," adding, "We will continue to support and foster the Sangju Gotgam Festival so that it can become Korea’s leading dried persimmon festival and a representative cultural event for Sangju City."

This content was produced with the assistance of AI translation services.