Busan National University to Establish 'Complex Cultural Hub' Using Lotte Cinema O2... Regional Collaboration for Mutual Growth

Four-Party Agreement Signed with Lotte Cultureworks, Geumjeong District, and the Busan University Shopping District Association

Establishing a Regional Innovation Platform for Employment, Entrepreneurship, and Cultural Programs

Busan National University (President Choi Jaewon) will utilize the 'Lotte Cinema O2' building near Busan National University subway station as a complex hub space to promote regional collaboration and cultural revitalization.

On March 11, Busan National University signed a four-party business agreement with Lotte Cultureworks, Geumjeong District, and the Busan University Shopping District Association at the university headquarters' first conference room, outlining this initiative.

This project is being promoted as an industry-academia-government-civil society cooperation model to share the university's human and material resources with the community and to regenerate the declining commercial district around the university as a complex cultural hub.

Under the agreement, Busan National University will be provided with three floors—basement level one, and the third and eighth floors—within the Lotte Cinema O2 building, which will be developed into spaces supporting employment and entrepreneurship, as well as a complex cultural area.

These spaces will serve various purposes, including supporting the university's educational and research activities, hosting cultural and artistic programs such as performances and exhibitions, supporting youth creation and entrepreneurship, and running employment support programs. In addition, collaborative programs will be launched to promote industry-academia cooperation within the region, provide customized consulting for companies, and foster mutually beneficial partnerships linked to the university district's commercial area.

To enhance the project's effectiveness, the roles of each participating organization have been clearly defined. Lotte Cultureworks will provide the space within Lotte Cinema O2; Busan National University will prepare facility improvements and plans for space utilization in connection with the Regional Innovation System for Education (RISE) project; Geumjeong District will handle administrative and policy support; and the Busan University Shopping District Association will be in charge of performances, publicity, and marketing.

Through this collaboration, Busan National University intends to share its educational and research infrastructure with the local community and expand resident participation programs, thereby establishing an innovation ecosystem centered on the university. The university expects this to attract more young people, spread cultural content, and contribute to revitalizing the local economy, including the university district's commercial area.

Park Sanghoo, Vice President for External Affairs and Strategy at Busan National University (Head of the RISE Project Group), said, "Through this agreement, we will create a complex cultural platform where the university and the community can grow together," adding, "Based on our public responsibility as a national flagship university, we will do our best to serve as an innovative hub for regional growth by revitalizing the local economy, creating cultural value, and supporting youth employment and entrepreneurship."

Busan National University is signing a four-party business agreement with Lotte Cultureworks, Geumjeong District, and Busan University Shopping District Federation to create a 'complex cultural hub.'

This content was produced with the assistance of AI translation services.