[Today's New Product] Luxury Skincare Meets Traditional Craftsmanship

The History of Whoo "Hwanyu Art Heritage Edition" by LG Household & Health Care
Limited Edition Package in Collaboration with Lacquer Artist Kim Ok
Tray Inspired by Wild Ginseng Concept and Full Hwanyu Product Line

LG Household & Health Care has unveiled its limited-edition product, "The History of Whoo Hwanyu Art Heritage Edition," which combines traditional crafts with beauty. This edition is notable for including a lacquerware art piece produced as part of the "Today's Tradition Collaboration," a partnership project hosted by the Ministry of Culture, Sports and Tourism and operated by the Korea Craft & Design Foundation.

"Today's Tradition Collaboration" is a program where domestic companies and creators of traditional culture work together to reinterpret the value of traditional arts in a modern context, expanding them into products and content. LG Household & Health Care collaborated with lacquer artist Kim Ok, who participated in last year's Frieze New York Art Fair, to create a special lacquer tray, with only 30 pieces produced.

For this project, artist Kim Ok drew inspiration from the signature "Hwanyu" line of The History of Whoo, a luxury brand rooted in royal skincare science, and applied the "Merge" technique. By layering multiple coats of lacquer, she created a deep, textured finish. The metal cylindrical tray (measuring 295.66 mm in width, 94.13 mm in length, and 7 mm in height) features a delicately applied bronze-hued lacquer, visually representing the vitality of wild ginseng—the core ingredient of the Hwanyu line—and the energy of nature.

The "The History of Whoo Hwanyu Art Heritage Edition" is a limited-edition set composed of Kim Ok’s lacquer tray and the full range of Hwanyu products. Among them, the flagship product, Hwanyugo, is a premium anti-aging cream containing "Wild Ginsenoside™," a wild ginseng-derived ingredient. It helps care for five major signs of aging, such as wrinkle improvement, lifting, firmness, and skin texture. This product was also selected as the official gift for global leaders and VIPs at the APEC Summit held in Gyeongju last year.

A representative from The History of Whoo at LG Household & Health Care stated, "By merging the aesthetics of our brand with the creativity of a traditional artist, we are able to offer a product with a truly distinctive design. In the future, we plan to continue reinterpreting royal culture and traditional arts in a modern way to deliver the brand’s unique value."

This content was produced with the assistance of AI translation services.