Galaxy S26 Sets Pre-Sale Record... 70% Choose 'Ultra' Model

Galaxy S26 Rollout Begins
Pre-sales Hit Record 1.35 Million Units
All Three Carriers See Strong Demand for 'Ultra' Model
Interest Grows in Double Storage and New Features

As the three major mobile carriers have begun early activation for the Galaxy S26 series, it has been found that the 'Ultra' model is the most preferred among customers.

Galaxy S26 series. Provided by Samsung Electronics

According to Samsung Electronics on March 6, a total of 1.35 million units of the Galaxy S26 series were sold during the domestic pre-sale period, setting a new record for the highest sales ever among Galaxy S series models. In particular, the Ultra model enjoyed remarkable popularity. According to the mobile telecommunications industry, all three carriers—SK Telecom, KT, and LG Uplus—reported that pre-orders for the Galaxy S26 Ultra model accounted for 70% of total reservations.

In terms of popular colors by model, White and Black were the most favored for both the Galaxy S26 Ultra and Galaxy S26, while Black and Cobalt Violet were popular choices for the Galaxy S26 Plus. On Samsung.com and at the Samsung Gangnam store, the exclusive colors Pink Gold and Silver Shadow were the most sought-after in that order.

Additionally, over 30% of customers who pre-purchased the Galaxy S26 series on Samsung.com joined the 'New Galaxy AI Subscription Club.' This service guarantees 50% of the standard price of the 512GB model if the device is returned after one year.

With launch prices up to 16% higher than the previous generation, many customers opted for the 'Double Storage' benefit, which upgrades the storage capacity to double when pre-purchasing. The top-tier Ultra 1TB model is priced at 2,545,400 won. The base 256GB model costs 1,254,000 won, and the Plus 256GB model is priced at 1,452,000 won.

The new features introduced in the Galaxy S26 series also attracted significant public interest. In particular, the separate 'Privacy Display' feature installed in the Ultra model, which prevents screen peeking without the need for a privacy film, received positive reviews from international media. This feature is the result of more than five years of development by Samsung Electronics and works by controlling the diffusion angle of light emitted from the display pixels to achieve the same effect as a privacy film.

This content was produced with the assistance of AI translation services.