Korea Golf Course Management Association Unveils Mascots Pilddu and Seonggongi

Mascots Embodying the Elements of a Golf Course
From Online and Offline Campaigns to Branded Merchandise

A new face for K-Golf has been born.

On March 4, the Korea Golf Course Management Association unveiled its official new mascots, Piltu and Seongongi. The mascots symbolize the future of the golf industry and aim to foster closer communication with golfers. The association stated, "We plan to use these two characters for various campaigns, including ESG (environmental, social, and governance), safety, and etiquette," adding, "They will also serve as active mediators for delivering information in educational guide videos and similar content."

Piltu’s name combines “field” and “leader,” representing someone who leads the way. Piltu's appearance embodies the core elements that make up a golf course. Its body expresses the lushness of the fairway, green, and rough, while design motifs such as bunkers and water hazards represent the risks and challenges of the golf course.

The Korea Golf Course Management Association unveiled their new mascots, Piltu (left) and Seongongi. Provided by KGBA

Seongongi is a small yet powerful earth spirit who helps achieve goals. As Piltu creates a path across the field, Seongongi waves a flag above its head at the destination, showing the right direction. The character conveys the value that success is determined by direction, not speed. Seongongi serves as a reminder that the journey is as important as the outcome.

The association will feature the 3D characters in educational guide videos for golf course managers and golfers to make information delivery more approachable. Additionally, the association plans to produce branded merchandise featuring the mascots to help promote a sustainable golf course culture.

Chairman Choi Dongho said, "Piltu and Seongongi will become friendly and reliable companions who bring a warm smile to golfers," adding, "We hope these cute and approachable characters will lower the barriers to golf courses and become messengers of hope for a happy golf culture where people of all ages can laugh and enjoy together."

This content was produced with the assistance of AI translation services.