Hyundai and Kia Achieve Record U.S. Sales in February, Domestic Sales Slow Due to Lunar New Year Holiday

Hyundai Achieves Record Sales with Strong Hybrid Performance

Domestic Bestsellers: Sorento, Porter, Sonata, PV5

Hyundai Motor Company achieved record monthly sales in the United States for three consecutive months through last month. Kia also posted its highest-ever February sales. In contrast, the domestic sales of finished vehicles declined due to the Lunar New Year holiday.

Hyundai Motor America announced on March 3 (local time) that its sales in February reached 65,677 units, marking a 6% increase compared to the same month last year. This represents the highest February sales ever, and it is the third consecutive month—following December of last year and January of this year—in which a new monthly sales record was set.

Sales of sport utility vehicles (SUVs) such as the Tucson, Santa Fe, Palisade, and Kona accounted for the majority of total sales. Sales of hybrid models surged by 79%, and despite the elimination of electric vehicle subsidies, electric vehicle sales increased by 6%, both setting new February sales records.

The combined sales volume of plug-in hybrids (PHEVs), hybrids, and electric vehicle models totaled 22,357 units, up 56% from the same month last year. Randy Parker, CEO of Hyundai Motor North America, stated, "Setting a monthly sales record for three consecutive months reflects both the strength of Hyundai’s lineup and the growing trust of customers in our brand. As we continue to see momentum across electric, hybrid, and internal combustion lineups, we expect this solid growth trend to persist going forward."

Kia America also achieved its highest-ever February sales, selling a total of 66,005 units—an increase of 4% compared to the same month last year. The company also set an all-time monthly record in January.

Sales of hybrid models increased by 53% compared to the same month last year, setting a new record for February. By model, Telluride sales reached 13,198 units, up 37% year-on-year, marking the highest-ever monthly sales for that model.

Sales of other models such as Carnival (up 31%), K5 (up 21%), and Niro (up 20%) also saw significant increases. Carnival, Sportage, and K4 all achieved their highest February sales ever.

Eric Watson, Vice President of Sales at Kia America, stated, "Kia’s sales momentum in the U.S. market is accelerating further. The Telluride has been a core model driving the Kia brand in the U.S., and with the launch of the second-generation model, it has set a new all-time monthly sales record, further strengthening its leadership in the segment."

Meanwhile, the five domestic automakers (Hyundai Motor, Kia, GM Korea, KG Mobility, Renault Korea) saw their sales decline last month as the number of business days decreased due to the Lunar New Year holiday.

Domestic sales were 95,702 units, down 14.8% from the same month last year. With the exception of KGM (up 38.3%), which benefited from the new Musso pickup, all others—Hyundai Motor (down 17.8%), Kia (down 8.6%), GM Korea (down 37.4%), and Renault Korea (down 59.0%)—recorded negative growth.

Overseas, 506,987 units were sold, a decrease of 2.3% compared to the same period last year. With the exception of Renault Korea (which increased by 55.4%), the other four companies experienced a year-on-year decline in sales. The best-selling car domestically last month was the Kia Sorento (7,693 units), followed by Hyundai Porter (4,634 units), Hyundai Sonata (4,436 units), Kia PV5 (3,967 units), and Hyundai Grandeur (3,933 units).

This content was produced with the assistance of AI translation services.