[Today’s New Product] Cheese Instead of Fruit... Orion Launches Spring Limited-Edition "Cheese Workshop"
Orion announced on the 26th that it has launched three limited-edition spring products under the “Cheese Workshop” theme. The company has expanded consumer choice by capturing the sweet, salty, and savory flavors of cheese in different formats such as cookies, brownies, and sandwich cookies.
“Moist Yellow Cheese Chip” is a product that adds yellow cheese chips to a cheese cookie. It is characterized by a moist texture and a subtle, nutty cheese flavor that spreads as you chew.
“Market O Brownie Cheddar & Camembert Flavor” combines cheddar cheese and Camembert cheese to infuse the characteristically dense brownie texture with two layers of cheese flavor. Yellow cheese chips are added to enhance the fun of the texture.
“Na! Sand Yuzu Cheese Cream Flavor” features a soft cookie sandwich filled with cheddar cheese cream and yuzu syrup, delivering a taste that is both creamy and refreshing. It is designed so that consumers can enjoy the savory taste of cheese and the tangy freshness of yuzu at the same time.
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With these products, Orion aims to present a differentiated theme in the spring dessert market. An Orion official said, “We planned the Cheese Workshop concept to bring a change to the existing fruit-centered spring season trend,” adding, “We hope these products will become desserts that consumers can choose according to their preferences in various situations such as spring picnics or tea time.”
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