KB Life Holds Launch Ceremony for 2026 "KB STAR WM"

"One-Stop" Customized Comprehensive Life Consulting Services
"Enhancing WM Advisory Capabilities with Banking and Securities to Better Support Customers"

KB Life announced on the 13th that it held a launch ceremony for the 2026 "KB STAR Wealth Manager (WM·Wealth Management)" at KB Life Tower in Gangnam-gu, Seoul, on the 12th.

Jung Mooncheol, President and CEO of KB Life (first from the right in the back row), attended the launch ceremony of "2026 KB STAR Wealth Manager" held on the 12th at the KB Life Tower in Gangnam-gu, Seoul, and is taking a commemorative photo with last year's MVP. KB Life

KB STAR WM is KB Life's premium outbound comprehensive financial expert organization that provides integrated wealth management services in areas such as taxation, real estate, wealth succession, and corporate management for VIPs (high-net-worth individuals), by leveraging the infrastructure of KB Financial Group. Since the start of its pilot operation in 2021, it has met diverse customer needs through approximately 3,100 collaborative consultations to date.

KB Life selected three KB STAR WMs who delivered outstanding performance over the past year as MVPs. It also awarded KB STAR WM appointment badges to 55 newly selected members. As a result, a total of 219 KB STAR WMs will provide "comprehensive life consulting" this year and contribute to increasing customer assets.

Jung Mooncheol, President and CEO of KB Life, said, "KB STAR WM is helping to substantially improve customer satisfaction by providing one-stop, customized services for customer asset and business growth," and added, "At the insurance–care–bank hybrid branch, which opened this year as the first of its kind in the financial sector, we will further advance our collaborative asset management synergy system to help make our customers' later years happier and more prosperous."

Meanwhile, KB Life last month opened "KB Life Yeoksam Center," the first insurance–bank hybrid branch in the financial sector, and built KB Financial Group's integrated service model by linking the Agetech Lab with the KB Golden Life Education Center. At the Yeoksam Center, care consultants, who are licensed nurses, are stationed on-site to provide comprehensive consulting related to long-term care.

This content was produced with the assistance of AI translation services.