Paris Baguette and LG Electronics Showcase "K-Paba" on the European Stage

Operating Exhibition Space at "ISE 2026" in Barcelona, Spain
Showcasing Future-Oriented Store and Introducing "K-Paba" Products

Paris Baguette collaborated with LG Electronics to showcase the competitiveness and excellence of Korean bakery at ISE (Integrated Systems Europe) 2026, the largest display exhibition in Europe.

Paris Baguette announced on the 11th that, together with LG Electronics, it had presented a Paris Baguette store equipped with customized B2B solutions during the event held in Barcelona, Spain, from the 3rd to the 6th of this month (local time).

In this space, which realized a future-oriented store by combining innovative displays and signage solutions, a variety of signature Paris Baguette products, including "K-Paba Jeju Green Barley Bread," "Blue Label High-Protein Seoritae Castella," and "Annyeong Sand," were exhibited.

In addition, the three-sided LED media tower installed at the entrance of the exhibition hall and the in-store signage conveyed the identity and story of "K-Paba," which modernizes the beauty and taste of traditional Korea.

"K-Paba" is a brand that emphasizes Paris Baguette's K-bakery identity. By elongating the vowel "a" in "Paba," it embodies the ambition to expand Korea's excellent bakery culture into a global trend, just like K-pop enjoyed by people all around the world.

Previously, Paris Baguette introduced a line of products based on the "K-Paba" concept and opened the specialized store "Gwanghwamun 1945," which incorporates the 80-year heritage of "Sangmidang," the company’s origin.

Paris Baguette currently operates more than 3,400 stores in Korea and around 700 stores in 15 countries worldwide, including the United States, the United Kingdom, France, Canada, and Singapore.

This content was produced with the assistance of AI translation services.