Korean Women Entrepreneurs Association Recruiting Participants for Support Program to Strengthen Market Access Capabilities of Women-Owned Businesses

Support for Social Media Promotional Videos and TV Home Shopping Entry
Applications Accepted Until 11:00 a.m. on February 24

The Korean Women Entrepreneurs Association announced on February 11 that it is recruiting companies to participate in the "2026 Support Program to Strengthen Market Access Capabilities of Women-Owned Businesses" to help women-owned businesses secure domestic sales channels and enhance their digital marketing capabilities.

2026 Poster for the Integrated Announcement of the Women's Business Market Access Capability Enhancement Support Project. Women Entrepreneurs Association

This is one of the association's key domestic market revitalization programs that supports customized market development tailored to consumer trends for women-owned businesses that, despite having excellent products, struggle due to a lack of marketing capabilities and high entry barriers.

Since the program began in 2017, it has supported a total of 3,952 women-owned businesses over nine years, leading to tangible increases in sales.

The recruitment categories are: strengthening brand and marketing (production of promotional videos for social media), and expanding sales channels (entry into TV home shopping).

Under the "Support for Producing Promotional Videos for Social Media" category, a total of 30 companies will be selected, and each company will be supported with the production of a package consisting of one main promotional video (within three minutes) and three short-form videos suitable for social media channels.

Under the "Support for Entry into TV Home Shopping" category, a total of 10 companies will be selected. Companies wishing to enter home shopping will receive 10 million won in broadcasting transmission fees, along with the opportunity to have an SB video for the public home shopping channel produced and broadcast free of charge.

Details and applications are available on the website of the Korean Women Entrepreneurs Association or the Integrated Information Portal for Women-Owned Businesses. The application deadline is 11:00 a.m. on February 24.

Park Changsuk, President of the Korean Women Entrepreneurs Association, said, "Through this program, we hope that women-owned businesses with outstanding products will expand their digital sales channels, build a stable customer base, and firmly establish themselves in the market as promising companies with self-sustaining competitiveness."

This content was produced with the assistance of AI translation services.