Beanpole Golf Unveils New Brand Logo Inspired by the Caddie Bag

New BI Unveiled Under the "Playable Classic" Concept
New Product Lookbook Released and Brand Renewal Events Held on SSF Shop and In-Store

Beanpole Golf has unveiled a new BI (Brand Identity).

Samsung C&T Corporation Fashion Group's Beanpole Golf announced on the 9th that it is renewing the brand under the concept of "Playable Classic" and will release a newly developed logo.

The new symbol of Beanpole Golf weaves together the brand's English initials B, P, and G in a harmonious way to evoke the image of a caddie bag seen from above. This design symbolically expresses both the diverse appeal of golf and the value of a golf wear brand.

Launched in 2001, Beanpole Golf is being reborn as premium golf wear that not only captures the beauty of classic style but also incorporates functionality for performance on the course, through its new "Playable Classic" concept.

Beanpole Golf has released a new product lookbook featuring the new logo and also introduced the newly launched "Be Under Line" for this year's spring season. The Be Under Line is a product line designed with a stronger focus on functionality so that players can maintain optimal condition on the course. "Be Under" carries a dual meaning of single player (be under) and new record (beyond). Beanpole Golf plans to operate the Be Under Line, alongside its existing heritage line, as a new flagship product line for the brand.

To commemorate the brand renewal, Beanpole Golf is offering customers who purchase Spring/Summer season products on SSF Shop, the online shopping platform of Samsung C&T Corporation Fashion Group, and at Beanpole Golf stores a 10% discount, along with a promotional event where gifts such as socks, golf balls, and ball markers will be given.

Hwang Inbang, Head of the Beanpole Golf Team at Samsung C&T Corporation Fashion Group, said, "Beanpole Golf will be reborn starting from the 2026 spring season," adding, "Together with the new symbol, we will deliver the value of an evolved brand to everyone who loves golf."

This content was produced with the assistance of AI translation services.