"HVAC as Samsung's Future Growth Engine"...Seizing Market Leadership with AI and Hyper-Connectivity

Interview with Paek Hyesung, Executive Director of Samsung Electronics' DA Business Division

Samsung Electronics, which has declared that it will foster advanced heating, ventilation and air conditioning (HVAC) solutions as a new growth engine, has unveiled its ambition to become a top-tier HVAC company in the North American market.

Paek Hyesung, Executive Director of the Digital Appliances (DA) Business Division at Samsung Electronics, said in an interview with Samsung Newsroom on the 6th, "Samsung plans to expand its reach not only in the ductless market, where it has unparalleled strengths, but also into the North American duct market, where centralized HVAC systems are mainstream, by creating strategic synergies with Germany's FlaktGroup, the largest HVAC equipment company in Europe."

Paek Hyesung, Executive Director of the Digital Appliances (DA) Business Division, Samsung Electronics.

HVAC solutions, which stand for heating, ventilation and air conditioning, are technologies that control temperature and humidity in homes as well as in various commercial and industrial facilities. Recently, as artificial intelligence (AI) data centers and smart buildings have spread, HVAC has been drawing attention as a next-generation growth driver.

Executive Director Paek said, "HVAC is also a field that is expected to grow steadily by about 5% every year, backed by efforts to respond to global warming and the trend toward stronger eco-friendly energy regulations," adding, "By combining Samsung's AI technologies and SmartThings across the entire HVAC market, we expect to generate significant synergies in areas such as remote maintenance and energy bill optimization."

He picked "eco-friendliness" and "high efficiency" as the key trends shaping the U.S. HVAC and air conditioner market in 2026. Executive Director Paek explained, "As various environmental regulations, including the adoption of refrigerants with a low global warming potential, are expanding to the commercial sector, the market is rapidly shifting from conventional fixed-speed air conditioners to inverter heat pumps with higher energy efficiency."

He added, "At the same time, AI-based predictive maintenance and optimal operation, along with comfort and energy-saving technologies that make use of various Internet of Things (IoT) sensors, are spreading, so enhancing energy and operational efficiency is emerging as a core trend."

Samsung Electronics participated in the AHR Expo, North America's largest HVAC exhibition, from the 2nd to the 4th (local time), and showcased HVAC products and AI-based integrated device management features. Samsung Electronics

In the North American HVAC market, residential products account for about 70%, while commercial products account for about 30%. This is why Samsung Electronics is putting forward highly energy-efficient, inverter-based ductless products as its key weapon in the residential segment.

Executive Director Paek said, "Through a joint venture with Lennox, a leading local U.S. residential HVAC company, we are expanding our distribution network across North America," adding, "In the commercial market, we are working with the recently acquired FlaktGroup to provide customized, end-to-end solutions for high value-added industries such as data centers and cleanrooms, focusing on our high-efficiency, large-capacity system air conditioner DVM S2+ and modular chillers."

Executive Director Paek emphasized, "By combining Samsung's chiller technologies with FlaktGroup's cooling solutions, we will provide optimal solutions for the data center market," and added, "We will also swiftly launch products with a low global warming potential and continuously strengthen our AI-based energy-saving technologies."

Previously, in Las Vegas, the AHR Expo, North America's largest HVAC exhibition, was successfully held from the 2nd to the 4th (local time). At this exhibition, Samsung Electronics set up a booth of about 350 square meters and presented future-oriented HVAC solutions under the theme of "Enabling a Better Everyday." In particular, by showcasing a broad product lineup that spans from residential to commercial spaces, the company drew visitors' attention with AI energy management and maintenance innovation experiences that users can tangibly feel in real-world environments.

This content was produced with the assistance of AI translation services.