LG Showcases Customized B2B Solutions in Europe, Featuring Products for Hotels and Drive-Thrus

Solutions Unveiled at Europe's ISE 2026
1,184-Square-Meter Exhibition Hall Designed Like Real Stores
Leveraging Display Operation and Management Platforms

LG Electronics is unveiling a wide range of customized B2B (business-to-business) solutions that combine display, software, and artificial intelligence (AI) technologies at ISE (Integrated Systems Europe) 2026, the largest display exhibition in Europe.

Starting from February 3, 2026 local time, LG Electronics has set up a 1,184-square-meter exhibition hall at ISE 2026 in Barcelona, Spain, for a four-day event under the theme "Solutions Beyond Displays." The exhibition hall recreates various commercial environments such as hotels, control rooms, meeting rooms, learning spaces, and drive-thrus as realistic spaces, focusing on presenting commercial display products and solutions tailored to the unique characteristics of each environment.

In the hotel-themed area, LG Electronics is showcasing total solutions that consider both operators and customers. For control rooms, where stability and security are crucial, the integrated security system "LG Shield" has been implemented. In the learning space, educational solutions utilizing AI-powered interactive whiteboards are being introduced. The drive-thru zone features displays that operate reliably even under external shocks and changing environmental conditions.

LG Electronics has collaborated with various K-brands to create exhibition spaces that resemble actual stores. Participating brands include LG Household & Health Care’s luxury brand "The History of Whoo," Paris Baguette, Aurora World's "Palm Pals," Boksoondoga, Samyang Foods, and the Korea Tourism Organization, all of which help showcase the competitiveness of K-food, K-beauty, and K-content. Visitors can experience LG Electronics’ commercial displays, such as StandbyMe, kiosks, transparent OLED, and E-Paper, in environments that simulate real stores.

LG Electronics is participating in ISE 2026, which opened on the 3rd local time in Barcelona, Spain, unveiling a large number of customized B2B solutions. LG Electronics.

Additionally, software solutions such as "LG ConnectedCare," "LG SuperSign," and "LG SoundCast" are being introduced, all based on the integrated platform for operating and managing commercial displays, "LG Business Cloud." In the "The History of Whoo" store-themed area, visitors can experience LG ConnectedCare, which allows integrated management of signage across multiple stores and even monitors energy consumption using just a single laptop.

LG Electronics has also unveiled its ultra-high-definition micro LED signage, "LG MAGNIT," and its ultra-low-power display, "E-Paper," both of which are set to be released soon. LG MAGNIT has been enhanced for installation convenience and operational stability, while E-Paper features a paper-like texture and low power consumption. It boasts a slim design with a thickness of 17.8 mm, the thinnest part measuring only 8.6 mm, and a weight of about 3 kg, making it easy to move and install.

At the entrance of the exhibition hall, a massive media facade has been installed, featuring a three-sided LED tower measuring 4.2 meters wide and 5.6 meters high, along with a transparent mesh LED stretching a total of 52.5 meters, allowing visitors to experience the technological prowess of LG Electronics’ commercial displays.

Park Hyungse, President of the Media & Entertainment Solutions (MS) Business Division at LG Electronics, stated, "In addition to product competitiveness, we will continue to strengthen our capabilities in software solutions that deliver differentiated customer value, further solidifying our leadership in the commercial display market."

This content was produced with the assistance of AI translation services.