No Problem for People with Disabilities and Seniors... LG Electronics Launches "LG for Everyone" Campaign

Convenient Technology Experience for All, Regardless of Age or Physical Condition
Videos Showcasing Customized Products and Services for Customers

On January 29, LG Electronics announced the launch of its "LG for Everyone" campaign. The campaign is based on the belief that everyone, regardless of age or physical condition, should be able to freely experience technology.

This month, LG Electronics released a video titled "LG for Everyone - No Problem with Problems" on its YouTube channel. The 1-minute and 40-second video features a diverse range of customers-including a high school student with hearing impairment, a child with visual impairment, and a grandfather who is not skilled at cooking-using LG Electronics' products and services to operate home appliances easily and conveniently.

In the YouTube video "LG for Everyone, Everyone's LG - No Problem with Problems" released by LG Electronics, students from Seoul Samsung School, an educational institution for the hearing impaired, are seen resolving product inquiries through real-time video calls with sign language consultants. LG Electronics

For example, students at Seoul Samsung School, an educational institution for the hearing impaired, resolve their questions about products by making real-time video calls with LG Electronics sign language counselors while watching TV in the classroom. Students at Hanbit School for the Blind use the voice recognition function of a water purifier to pour and drink water independently without outside assistance. A grandfather learning to cook at the Seoul Senior Welfare Center scans food barcodes with the ThinQ application connected to a lightwave oven, which automatically sets the optimal cooking time and completes the dish.

As part of the "LG for Everyone" campaign, LG Electronics is producing and introducing videos that showcase real-life usage scenes, allowing visually impaired, hearing impaired, physically disabled, and senior customers to use products and services more easily and effectively. Since 2022, LG Electronics has produced a total of 23 campaign videos.

This latest video, in particular, highlights how people with disabilities and senior customers can easily utilize various features by showing them actually using the products themselves. Within just two weeks of its release, the video has garnered nearly 1 million views.

LG Electronics is implementing its ESG (Environmental, Social, and Governance) vision, "Better Life for All," by offering a variety of solutions that enhance the user experience, such as attaching accessories to home appliances and TVs or strengthening features through software updates.

Notable examples include the "LG Comfort Kit," which helps users operate home appliances easily regardless of gender, age, or disability; "LG ThinQ ON," which supports easy use by enabling voice control of appliances; and features that assist product use on OLED TVs, such as sign language avatars explaining menus and "Simultaneous Listening with Hearing Aids," which allows users to watch TV with hearing aids adjusted to their hearing levels.

Additionally, LG Electronics operates the "Home Appliance School Project" to help children and adolescents use products safely, and the "Best Companion Care Service," which supports people with disabilities and seniors in visiting Best Shop stores more comfortably. Since 2021, LG Electronics has also been providing the industry's first "Sign Language Counseling Service," where professional consultants with both sign language interpretation qualifications and specialized service knowledge offer video consultations.

This content was produced with the assistance of AI translation services.