The Power Behind a Decade at No. 1 in Beer Proven by New Products

[2026 Asia Consumer Awards]
OB Beer Wins Korea Alcohol Industry Association President’s Award

OB Beer has maintained its position as the No. 1 player in the domestic beer market for more than a decade, thanks to its strong brand competitiveness and systematic development capabilities. The company’s ability to proactively identify rapidly changing drinking trends and consumer preferences-and to connect these insights to new products, portfolio strategy, and overall marketing-has supported OB Beer’s continued growth.

OB Beer continues to introduce new products to the market that cater to the consumption trends of customers seeking new experiences. In addition to the “Cass Lemon Squeeze” lineup, which was launched based on research showing high consumer preference for lemon flavor during the hot summer season, other popular new products released last year-such as “Hanmac Extra Creamy Draft Can,” “Cass All Zero,” and “Cass Fresh Ice”-were also developed through this process.

Launched last year, “Cass All Zero” is the first product in Korea to be free of alcohol, sugar, calories, and gluten, making it a “4-free” product. It can be enjoyed in a variety of everyday situations-such as at lunchtime gatherings, before and after exercise, or during periods when health management is a priority-without any burden. This product reflects the needs of consumers who pursue a balanced lifestyle, such as the “healthy pleasure” trend.

The premium lager brand “Hanmac” has also enhanced one of its most popular features: the foam. “Hanmac Extra Creamy Draft Can” delivers the same dense foam and clean flavor that could previously only be experienced with “Hanmac Extra Creamy Draft” on tap. After its launch at major supermarkets in July last year, the product achieved high popularity, with some stores temporarily selling out within just four weeks.

This content was produced with the assistance of AI translation services.