Lee Jae-yong Also Wears It... GALAXY Embodies the Elegance of Menswear
[2026 Asia Consumer Awards]
Grand Prize Winner: Samsung C&T Fashion Division
GALAXY, the flagship brand of the fashion division of Samsung C&T, has been a leading name in the South Korean menswear market since 1983.
With "Tailored Elegance" as its brand identity, GALAXY embodies the sophistication of men’s fashion as a premium brand. Drawing on more than 40 years of heritage, it presents "elegance" in menswear through the finest materials and Korean-style tailoring. The brand differentiates its offerings across a wide spectrum, from the ultra-premium "Ransmuir" line-featuring both bespoke and in-house products-to the "Prestige" line, which utilizes proprietary fabrics such as Schlein mohair, and the more accessible "GALAXY" line at reasonable prices.
In particular, the top-tier "Ransmuir" line has gained popularity after it became known that Lee Jae-yong, Chairman of Samsung Electronics, is a fan. GALAXY has established itself as a modern men's fashion brand that completes a premium lifestyle, covering everything from formalwear to casual attire.
GALAXY continuously refreshes its product lineup by offering not only suits optimized for the Korean physique but also premium casual wear and set-up collections. Recently, items such as the cashmere bomber jacket, 180-thread count hooded jumper, and faux suede blouson have been especially popular. The brand presents a wide range of products, including jackets, outerwear, and coats suitable for both office and everyday life. More recently, GALAXY unveiled a unique style through a collaboration with global designer brand Kanghyuk.
Furthermore, in an effort to deliver a differentiated customer experience, GALAXY is expanding its premium store concept, "Atelier de GALAXY." Alongside GALAXY products, the store showcases a variety of global brands spanning fashion and lifestyle. It also promotes sophisticated dress culture through exclusive content such as bespoke services by professional tailors, trunk shows, and styling classes.
Hot Picks Today
"Most Americans Didn't Want This"... Americans Lose 60 Trillion Won to Soaring Fuel Costs
- "Striking Will Lead to Regret": Hyundai-Kia Employees Speak Out... Uneasy Stares Toward Samsung Union
- Man in His 40s Who Kept Girlfriend's Body for a Year After Murder Sentenced to 30 Years in Prison Again on Appeal
- Despite Captivating the Nation for Over a Month... "Timmy" the Whale Ultimately Found Dead
- "If You Booked This Month, You Almost Lost Out... Why You Should Wait Until 'This Day' Before Paying for Flight Tickets"
Meanwhile, GALAXY is intensifying its efforts to boost brand awareness and preference among not only the middle-aged demographic but also the next generation of younger customers. Last year, as part of the "Make Your Elegance" project-which supports style transformations for admired professionals in their 30s and 40s-GALAXY sponsored concert suits for violinist Danny Koo. In addition, for two consecutive years, the brand has provided uniform suits for rookie players of the Samsung Lions and ran the "GX Rookie Edition Suit" promotion.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
