Hyundai Motor Company Extends World Archery Federation Partnership Through 2028

Sponsorship Expanded to Para Archery and Indoor Archery World Series

Hyundai Motor Company announced on December 16 that it has extended its partnership with the World Archery Federation and will continue as the title sponsor through 2028.

Since first forming a partnership with the World Archery Federation in 2016, Hyundai Motor Company has promoted its global brand primarily through the World Archery Championships and the Archery World Cup. The World Archery Federation is an international sports organization that oversees archery competitions worldwide and organizes both the World Archery Championships and the Archery World Cup.

With this renewed agreement, Hyundai Motor Company will maintain its existing role as title sponsor for the World Archery Championships and the Archery World Cup, while expanding its sponsorship to include the Para Archery World Series and the Indoor Archery World Series.

The Para Archery World Series is a key program operated by the World Archery Federation to advance para archery, following the transfer of management rights from the International Paralympic Committee (IPC) in 2009. In 2026, the series will be held for the first time in six countries, including Thailand, Chile, and the United States.

The Indoor Archery World Series is an international competition featuring an 18-meter indoor event that is open to both amateurs and elite athletes. It takes place annually from October to March across seven countries, including France and the United States.

A scene from a competition organized by the World Archery Federation sponsored by Hyundai Motor Company. Provided by Hyundai Motor Company

Hyundai Motor Company has added a robotics sponsorship segment to this contract, further strengthening its positioning as a technology-driven brand. The company plans to consistently deliver its robotics technology and brand message at major touchpoints, including global event broadcasts.

Greg Easton, the new President of the World Archery Federation, stated, "The partnership with Hyundai Motor Company has been a key driver of global growth for archery since 2016. From 2026, with expanded support for para archery and public participation programs, our collaboration will further enhance inclusivity and elite competitiveness."

Jose Munoz, President and CEO of Hyundai Motor Company, commented, "Archery embodies the values of precision, focus, and excellence that Hyundai Motor Company strives for. This renewed agreement expands the collaboration initiated under Chairman Chung Euisun's vision, and by supporting para and indoor archery, we will further enhance the inclusivity and accessibility of sports."

This content was produced with the assistance of AI translation services.