Yuyu Pharma Adds Korean War Fallen Soldiers Remains Excavation Campaign Message to Yupan CPAP Packaging
QR Code Links to the Remains Excavation and Identification Team Mobile Page
On December 9, Yuyu Pharma announced that, as part of its 'Yuyu Campaign' to promote the expansion of the Korean War fallen soldiers' remains excavation project, it has applied a campaign promotional phrase and QR code to the packaging of its flagship vitamin C product, Yupan CPAP.
Promotional phrase for the Korean War fallen soldiers' remains excavation project applied to the Yupan CPAP package. Yuyu Pharma
View original imageYuyu Pharma has included the 'Yuyu Campaign' phrase, which encourages finding the families of Korean War fallen soldiers, and a QR code that links to the Ministry of National Defense's Remains Excavation and Identification Team's mobile page on the Yupan CPAP packaging. The 'Yuyu Campaign' carries the message, "YOU and even your acquaintances could be bereaved families," emphasizing that anyone could be related to the fallen. The campaign aims to revitalize the national project of locating the remains of over 120,000 soldiers who died in the Korean War but have not been recovered, and to honor them at the National Cemetery by matching them with their families through DNA testing.
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The 'Yuyu Campaign' is open to all citizens of South Korea. After checking whether there are any unrecovered Korean War fallen soldiers within eight degrees of kinship on either the paternal or maternal side, participants can follow the instructions and provide a simple oral sample by rubbing a sponge swab inside the mouth at a nearby military unit, military or veterans hospital, Red Cross hospital, or public health center. Participants will receive a commemorative gift and health supplements upon sample collection, and if identified as a bereaved family member, a reward of 100,000 won will be given. If the identity of a Korean War fallen soldier is confirmed, a reward of 10 million won will be awarded to the family representative.
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