Hanssem Teams Up with Star Instructor Seungje Jeong for Student Room Campaign

Introducing the New JoyA for Middle and High School Students
"Strengthening Customized Desk Positioning for Each Educational Stage"

Hanssem announced on December 8 that it is launching a new student room campaign for the new school year, featuring math instructor Seungje Jeong as its ambassador.

This campaign was designed to highlight the importance of creating age-appropriate study spaces, noting that the required learning methods and daily routines vary by educational stage, from elementary to middle and high school students.

Hanssem is launching a new student room campaign with math instructor Seungje Jeong as its ambassador. Hanssem

Hanssem plans to further strengthen the tailored positioning of its student desk brand 'Joy' by introducing the new 'JoyA' model for middle and high school students this year, in addition to its bestseller 'JoyS 2'. In particular, through the messages 'Formula for Growth (JoyS)' and 'Formula for Immersion (JoyA)', the company offers customized desk options that enhance concentration and learning efficiency at each stage.

Hanssem is offering up to a 20% discount for customers who purchase desks from the Joy series. When purchasing a desk set, student room and study chairs are discounted by up to 20%, and the Sketch built-in wardrobe is discounted by 5%. In addition, those who join the 'Hanssem New Semester Club' will receive an all-in-one voucher that includes an additional 10,000 won discount on Hanssem desks, a 50% discount at KidZania, and up to a 45% discount at Vivaldi Park.

Meanwhile, Hanssem will carry out various marketing activities, including releasing images and videos introducing the Joy series together with Seungje Jeong.

A Hanssem representative stated, "Together with Seungje Jeong, who understands children's learning rhythms better than anyone, we will communicate the importance and criteria for selecting desks throughout the entire educational journey, from elementary to high school."

This content was produced with the assistance of AI translation services.