Jinju City Participates in the "16th Meeting Inviting Foreign Embassy Chiefs in Korea" Held at Shilla Hotel

Jinju's City Brand Marketing

The city of Jinju, South Gyeongsang Province, announced on December 8 that it promoted Jinju's global city brand to the world by participating in the "16th Meeting Inviting Foreign Embassy Chiefs in Korea," held at the Yeongbingwan (Guest House) of the Shilla Hotel in Seoul.

The meeting was hosted and organized by the Ministry of Foreign Affairs and the Governors Association of Korea. Over 100 participants attended, including ambassadors from foreign embassies in Korea and international relations ambassadors from provincial and municipal governments.

The event was divided into two parts: the first part featured promotional booths run by local governments and cultural performances, while the second part included a meeting with foreign embassy chiefs in Korea, as well as introductions and promotions of international events organized by local governments.

Photos from the 16th Meeting Inviting Foreign Embassy Chiefs in Jinju Silla Hotel.

During the first part, five cities and counties-Jinju, Daegu Metropolitan City, Jangheung County, Gimje City, and Yeosu City-operated booths to promote tourism, culture, and local specialties.

At Jinju's promotional booth, the city introduced its cultural and tourism resources and held tasting events for Jangsaeng Doraji wine, fresh strawberries, and Jinju silk, which were met with an enthusiastic response from ambassadors of various countries.

Jangsaeng Doraji wine was selected as the official toast wine at this year's APEC Ministerial Meeting in Jeju, while strawberries are a signature local specialty of Jinju, helping to maintain the city's reputation as Korea's top city for fresh agricultural exports.

In the second part of the event, Jinju introduced the Jinju K-Entrepreneurship International Forum, the Jinju Namgang Yudeung (Lantern) Festival, agricultural exports, and the aerospace industry.

A Jinju city official placed particular emphasis on the international forum, stating, "The Jinju K-Entrepreneurship International Forum has been held annually since 2023 to spread the entrepreneurial values of the founders of Korea's four major companies-LG, GS, Samsung, and Hyosung-which originated from Jinju, to the world. This year, the forum was held on the largest scale ever, with over 200 foreign participants from 28 countries, including the United Nations General Assembly Presidents' Association, the city of Columbus in the United States, university presidents from around the world, and the World SME Association. It has been recognized for raising Jinju's profile as a global city brand."

The official added, "Jinju is a city where future industries, traditional culture, and K-entrepreneurship grow harmoniously, based on its long history and rich cultural assets. Going forward, we will work closely with foreign embassies in Korea to expand international exchanges." He also called for strong interest and active participation in international events Jinju is preparing for 2026, such as the Jinju K-Entrepreneurship International Forum and the Asia Esports Championship.

This content was produced with the assistance of AI translation services.