Kia Unveils Concept Car 'Vision MetaTurismo' Highlighting Comfort and Dynamism

Concept Car Showcasing Kia's Vision for the Future of Mobility
Company History Book Reflecting 80 Years of Kia's Legacy Also Unveiled

Kia's first-ever unveiling of the concept car 'Vision Meta Turismo' in celebration of its 80th anniversary drew enthusiastic attention from participants at the commemorative event on December 5. Embodying the brand's vision of dynamic driving and comfortable mobility experiences, the vehicle showcased the future direction of upcoming Kia models.

The exterior design reflects Kia's design philosophy, 'Opposites United,' which is a creative fusion of contrasting concepts. The silhouette presents a futuristic look that combines smooth surfaces with geometric elements. The interior design leverages digital technology to enhance interaction between humans and mobility, transforming the vehicle into a space for relaxation and new digital experiences during long journeys.

On the 5th, Kia unveiled the concept car 'Vision Turismo,' showcasing the brand's future direction at its 80th anniversary event. Photo by Kia

Notably, this concept car is equipped with three digital driving modes-Speedster, Dreamer, and Gamer-utilizing an augmented reality head-up display (AR HUD). Drivers can experience immersive driving by viewing virtual graphics and hearing sounds overlaid onto the real road through the AR HUD installed on the vehicle's front windshield.

Kia's Executive Vice President and Head of Design, Karim Habib, emphasized, "Meta Turismo is a mobility that reflects Kia's unique vision by combining dynamic mobility with people-centered spaces. Moving forward, Kia will continue to provide not only advanced mobility technology but also experiences that stimulate the senses and inspire."

On the 5th, Kia unveiled the concept car 'Vision Turismo,' showcasing the brand's future direction at its 80th anniversary event. Photo by Kia

Meanwhile, on the first floor of Vision Square, where the anniversary event was held, an exhibition space was set up to showcase Kia's 80-year history at a glance. A total of 17 vehicles were on display, including the first domestically produced bicycle, the '3000ri-ho' completed in 1952, as well as long-standing flagship models such as the Sportage and Carnival.

Among the exhibition's themed areas, the 'People and Heritage' section was dedicated to the leadership story of Honorary Chairman Chung Mongkoo of Hyundai Motor Group, who emphasized quality management. A well-known anecdote highlights how Chairman Chung personally inspected the quality of Kia's flagship Carnival model and worked day and night with the development team to lead the project.

On the 5th, Kia unveiled the concept car 'Vision Turismo,' which showcases the brand's future direction, at its 80th anniversary event. Photo by Kia

Additionally, Kia unveiled its company history book, 'Kia 80 Years,' which chronicles the past eight decades. This is the first historical record published since Kia joined Hyundai Motor Group and comes more than 30 years after the 50th anniversary history book was released in 1994. The new book encapsulates Kia's growth from two-wheeled bicycles and motorcycles to three-wheelers, passenger cars, electric vehicles, and purpose-built vehicles (PBVs).

At the same time, Kia published an abridged version titled 'Challenge and Endeavor/Kia 80 Years.' This edition broadly covers Kia's growth process, from founder Kim Cheolho's spirit of industrial patriotism to Honorary Chairman Chung's focus on quality and global management, and Chairman Chung Euisun's leadership in design management and organizational culture transformation.

On the same day, Kia also hosted a talk concert event, '80 Years Heritage,' to discuss the significance of the history book's publication and to share this history with its members. The company introduced the 'Movement Archive,' an online platform where visitors can view illustrations created by illustrator and storyteller Yooou and explore Kia's 80-year history at a glance.

On the 5th, Kia unveiled its company history documenting the past 80 years. Photo by Kia

This content was produced with the assistance of AI translation services.