Daejeon’s ‘Kumdori Character’ Collaboration Products Achieve 2.3 Billion Won in Sales in Just Six Months

‘Kumdori Ramen’ and ‘Kumdori Cup Ramen’ Reach 1.1 Million Units Sold
Diversifying Collaborative Products for Small Businesses and Hometown Donation Thank-You Gifts

Photo by Daejeon City

Daejeon City has achieved sales of 2.3 billion won in just six months through collaborative products featuring the 'Kumdori Character,' expanding market opportunities for small business owners and social economy organizations.

‘Kumdori Ramen’ and ‘Kumdori Cup Ramen’ have become flagship popular products, with a cumulative total of 1.1 million units sold since their launches in June and September, respectively. These first collaborative products are regarded as successful case studies.

As of the end of November, 60,000 bottles of ‘Kumdori Makgeolli’ have been sold, and ‘Kumdori Walnut Cookies’ have generated 211 million won in sales, drawing attention as models for youth job creation and the mutual growth of social economy organizations. Other products such as ‘Kumdori Premium Seaweed,’ ‘Kumdori Nurungji,’ and ‘Kumdori Train Block’ have also been introduced.

In December, six new products will be launched. These include items that have been previously announced through ongoing collaboration updates, such as the limited-edition ‘Kumdori Sneakers’ by Codebygentree (200 pairs), ‘100 Days of Dream’ by the Our Liquor Cooperative, ‘Kumdori Meal Kit’ by Milpang Co., Ltd., and the limited-edition ‘Jokbal Even Kumdori Loves’ by Jangchungdong King Jokbal Co., Ltd. (3,000 sets), among others.

With these additions, the total number of Kumdori collaborative products will increase to 13, evolving into a comprehensive collaboration brand spanning food, fashion, and ready-to-eat meals.

Meanwhile, Kumdori products are actively sold not only through collaborative lines but also via public sales channels.

From July last year to November this year, six public sales outlets, including Travel Lounge and Kumdori House, recorded approximately 3.5 billion won in sales. Currently, about 200 types of Kumssi Family products are available, which has led to the city’s non-tax revenue doubling year-on-year and profits such as the Korea Tourism Organization’s IP royalties tripling.

Lee Jangwoo, Mayor of Daejeon, stated, “The familiar Kumdori character is delivering meaningful results by being combined with products from local companies. Moving forward, we will continue to expand market channels for small business owners and social economy organizations through Kumdori collaborative products, while also diversifying hometown donation thank-you gifts and revitalizing local tourism.”

Meanwhile, the ‘Kumssi Family City Marketing’ initiative won the Presidential Award at the 21st Korea Local Government Management Awards in September this year and was selected as a ‘Korea Tourism Star 2025’ in November.

This content was produced with the assistance of AI translation services.