Hyundai Motor Launches 2026 Countdown Campaign 'Hyundai Wish Tale'

The 15th Edition of Hyundai’s Flagship Year-End Campaign

Hyundai Motor Company announced on December 1 that it will launch the 2026 countdown campaign, 'Hyundai Wish Tale.' First started in 2011, the countdown campaign is a flagship year-end event held to share hope and inspiration with customers ahead of the new year.

Hyundai Motor Company announced on the 1st that it will launch the 2026 countdown campaign "Hyundai Wish Tale." Hyundai Motor Company

This year, under the theme 'Wishes Move Us Forward,' the campaign features Lee Chanhyuk of AKMU and a fairy-tale concept. As the campaign’s opening, a teaser video for the campaign movie 'The Snow Wishman' will be released. This 10-minute fantasy film tells the story of 'Snow Wishman,' born from a wish upon the first snowfall, and Hyundai Motor’s future mobility robot 'Spot,' as they help people realize their New Year’s wishes. The full movie will be released on Hyundai Motor’s official YouTube channel on December 10, and a special screening event will be held at Lotte Cinema.

Hyundai Motor Company will also release the carol song 'We Wish,' which Lee Chanhyuk arranged, rewrote, and performed himself. In addition, the company will host a mobile New Year’s card event called 'Wish Card,' allowing customers to easily participate and express gratitude to family and friends.

At midnight on December 31, the campaign’s highlight, the 'Wish Countdown Film,' will be released. The video, which will be presented through Hyundai Motor’s official YouTube channel and other platforms, will feature a 'drone artwork' with 1,500 drones illuminating the night sky, dynamically showcasing the humanoid robot Atlas. This performance is intended to symbolically convey Hyundai Motor’s vision for future technology.

A Hyundai Motor Company representative stated, "The year-end countdown campaign, which we have shared with customers for 15 years, is an important asset and a heartfelt expression for Hyundai Motor Company. We hope that our customers will directly experience Hyundai’s vision of 'Progress for Humanity,' where technology serves human life, and that everyone’s wishes come true in the new year."

This content was produced with the assistance of AI translation services.