"Experience PBV at a Glance": Kia Opens Customer Experience Space at Autoland Hwaseong
Experience Program for Groups of 15 to 30 Visitors Aged 10 and Above
On December 1, Kia announced that it has opened a customer experience space at 'Autoland Hwaseong' in Hwaseong, Gyeonggi Province, offering visitors the opportunity to experience Purpose Built Vehicles (PBV) firsthand.
Kia recently established the Hwaseong EVO Plant, a future-oriented PBV production hub with an annual capacity of 250,000 units, at Autoland Hwaseong. The newly opened customer experience space consists of a 'Brand Pavilion' showcasing the latest technologies applied to PBVs, as well as a 'Production Line Tour' where visitors can observe the PBV manufacturing process.
The first floor of the exhibition hall features an 'Auditorium' that can accommodate over 100 people, where visitors can watch videos conveying Kia's messages. Through videos introducing the EVO Plant facilities and vehicle models, visitors can also gain an overview of Kia's brand vision and technological capabilities.
The space also includes the 'PBV to Life' zone, which provides a comprehensive look at the dedicated PBV electric vehicle platform 'E-GMP.S' and the PBV production process, as well as the 'PBV Stage,' where the PV5, Kia's first dedicated electrified PBV, is on display.
On the second floor of the experience space, visitors can receive PBV recommendations and design their own PBV. Using a tablet, guests can get personalized PBV suggestions and create their own PBV by drawing or coloring. There is also an area featuring a 1:700 scale diorama of Autoland Hwaseong, the 'Kia AddGear' accessory platform, and a space to explore 'Easy Swap,' a technology for replacing vehicle modules.
The visit continues with a guided tour of the production line, where guests can observe the manufacturing process of the PV5, which embodies Kia's advanced technology, under the guidance of a docent.
The customer experience space is available for group visitors aged 10 and above, with group sizes ranging from 15 to 30 people. Tours operate twice daily on weekdays, at 9 a.m. and 1 p.m., with each session lasting approximately 60 minutes. Advance reservations can be made through the 'Autoland Tour' section on the Kia website, and on-site registration is available starting December 1.
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Ryu Changseung, Executive Vice President of Kia's Customer Experience Division, said, "We hope that many customers will visit the customer experience space at Autoland Hwaseong to experience Kia's advanced PBV technologies and the future they will create."
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