Hongcheon County Accelerates Global Market Expansion with Increased Exports to Germany and Thailand

Hongcheon Agro-Food Targets Both German and Thai Markets
Dalsfarm Exports to Germany, Sejun F&B Ships Rice-Processed Foods to Thailand

On November 28, Hongcheon County in Gangwon Province (Governor Shin Youngjae) announced that various support programs implemented to help local small and medium-sized enterprises (SMEs) develop overseas markets have yielded positive results, leading to an expansion into global markets such as Germany and Thailand.

Agricultural corporation Dalsfarm Co., Ltd. is holding a shipment ceremony for the first food company in Hongcheon County to export to Germany. Provided by Hongcheon County

Agricultural Corporation Dalsfarm Co., Ltd. (CEO Lee Youngsook), which cultivates and processes omija in the pristine environment of Hongcheon, has become the first food company in the county to export to Germany, marking the beginning of its foray into the European market.

At the “Gangwon Agro-Food Germany Export Shipment Ceremony” held on November 27 at the Dalsfarm factory in the Sangoan Agricultural Industrial Complex in Hongcheon, approximately 4 tons of products from 14 companies in the province-including four types from Dalsfarm such as omija syrup, omija vinegar, juice, and Omibear konjac jelly-were shipped.

Among these, Dalsfarm’s products accounted for about 30% of the total shipment, demonstrating competitiveness aimed at European consumers.

This export was made possible through a series of initiatives: it began with the “Gangwon Food & Beauty Germany Promotion” in June, part of the Gangwon Special Self-Governing Province’s new market on-and-offline development support program; continued with support for participation in overseas exhibitions under Hongcheon County’s export activation project in September; and ultimately resulted in securing a sales channel by entering “The Gangnam,” a Korean Wave cultural complex shopping mall in D?sseldorf, Germany.

CEO Lee Youngsook stated, “Thanks to the systematic overseas market support from the province and the county, our first official export to Germany has been realized. We will continue to expand both the range and volume of our export items to further enhance the reputation of Hongcheon County’s excellent products.”

Meanwhile, at this “Gangwon Agro-Food Germany Export Shipment Ceremony,” Gangwon Export Co., Ltd. played the role of export support institution by handling shipment and transportation logistics.

Sejun F&B Co., Ltd. held a shipment ceremony on the 27th for the export of rice processed foods to Thailand, amounting to 100,000 USD annually. Photo by Hongcheon County

Previously, Sejun F&B Co., Ltd. (CEO Park Seungyong), which participated in a joint technology development project with the Korea Food Industry Cluster Promotion Agency, held a shipment ceremony on November 27 for the export of rice-processed foods to Thailand, amounting to 100,000 USD annually.

Sejun F&B Co., Ltd. is a company specializing in the production of rice-processed products, developing and selling convenient home meal replacements such as tteokbokki, tteokguk, and nurungji, all made primarily from rice.

The rice-processed foods being exported this time are two types of nurungji snacks made using “Garumi,” developed to promote domestic rice consumption through joint research by the Korea Food Industry Promotion Agency and the Hongcheon Medical Herb Research Institute.

Sejun F&B’s nurungji snacks are distinguished as gluten-free, low-fat snacks based on rice, and the company plans to further expand into Southeast Asian markets, where rice is a staple, using its own K-BOB brand.

CEO Park Seungyong said, “Technical support from the Food Industry Promotion Agency and the Hongcheon Medical Herb Research Institute has been instrumental in exporting our rice-processed products. We will continue to produce even higher-quality rice-processed foods and target overseas markets.”

This content was produced with the assistance of AI translation services.