Coway Wins Triple Crown in Environmental Home Appliances at "2025 Korea Highest Brand" Awards

No. 1 for 19 Consecutive Years in Water Purifiers,
9 Years in Air Purifiers and Bidets

Coway announced on November 27 that it ranked first in three categories-water purifiers, air purifiers, and bidets-in the "2025 Korea Highest Brand" awards released by BrandStock, a brand value evaluation company.

The Korea Highest Brand is a program that selects brands with outstanding business performance through systematic brand management, based on a brand evaluation model jointly developed by BrandStock and the Yonsei University Business Research Institute. The evaluation comprehensively considers brand preference, purchase possibility, differentiation, trend leadership, and value innovation.

Coway Heative Warm Air Purifier

With this award, Coway has achieved first place for 19 consecutive years in the water purifier category, and for 9 consecutive years in both the air purifier and bidet categories. The company has continued to introduce products tailored to customers’ lifestyles, such as the "Icon Water Purifier Series," "Heative Warm Air Purifier," and "LooLoo Bidet Series," which has strengthened its brand competitiveness and served as the foundation for this recognition.

A Coway representative stated, "Our efforts to prioritize customer trust and introduce innovative products and differentiated services have led to long-standing recognition as a top brand. We will continue to develop products and services that make our customers’ daily lives healthier and more abundant, thereby further enhancing our brand value."

This content was produced with the assistance of AI translation services.