Yeosu World Island Expo Mascot "Daseomi" Wins Grand Prize at Korea Character Awards
Elevating the Brand Status of the Island Expo
The official mascot of the 2026 Yeosu World Island Expo, "Daseomi," won the grand prize at the "2025 Korea Character Awards" contest held on the 25th.
The 2025 Korea Character Awards, organized by Digital Chosun Ilbo and sponsored by Chosun Ilbo, the Ministry of Culture, Sports and Tourism, the Ministry of Trade, Industry and Energy, and the Korea Creative Content Agency, aims to discover creative and competitive characters to enhance domestic brand awareness and strengthen the competitiveness of the character industry.
The official mascot of the Yeosu World Island Expo, "Daseomi," won the grand prize at the "2025 Korea Character Awards" contest held on the 25th. Provided by the Yeosu Island Expo Organizing Committee
View original imageThe contest accepted entries for characters in three categories: industry, public institutions, and local governments. A total of 30 characters were selected, including Daseomi, Seoul Metropolitan Government's "Haechi and Soul Friends," Busan Metropolitan City's "Boogi," and Yes-Oil's "Gudoil."
The 2026 Yeosu World Island Expo Organizing Committee (hereinafter referred to as "the Organizing Committee") submitted the official mascot "Daseomi" in the public institution category, and it was ultimately selected through expert evaluation and review.
"Daseomi" is a name symbolizing the 365 islands of Yeosu, representing the abundance and beauty created by the gathering of these islands. The design uses refreshing colors and a friendly expression to convey both the tranquility and vibrancy of island nature.
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Cho Hyungkeun, Director of Planning at the Organizing Committee, stated, "Winning the grand prize at this year's Character Awards will serve as an opportunity to promote the Island Expo and raise its recognition." He added, "We plan to carry out various promotional activities in the future, including content production and merchandise sales featuring Daseomi."
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