[Today's New Product] A Healthy Meal with Pyeongchang Potato Bread

Launched at Emart Bakery Stores Nationwide
Two New Products: Pyeongchang Potato Cheese Bread and Pyeongchang Potato Ciabatta

Shinsegae Food announced on November 24 that it has launched new bakery products made with “Pyeongchang potatoes,” a specialty of Pyeongchang in Gangwon Province.

Shinsegae Food introduced two new items-“Pyeongchang Potato Cheese Bread” and “Pyeongchang Potato Ciabatta”-at its bakery stores “Boulangerie” and “E(Bakery)” located inside Emart branches nationwide. The “Pyeongchang Potato Cheese Bread (4 pieces)” is a snack bread filled with mashed potatoes made from Pyeongchang potatoes, bacon, and cheese, sandwiched between soft butter bread for a satisfying treat. The “Pyeongchang Potato Ciabatta (5 pieces)” is a meal bread featuring potato chunks inside bread baked with dough containing Pyeongchang potatoes. The two products are priced at 7,980 won and 6,980 won, respectively.

Two types of Pyeongchang potato bakery products. Provided by Shinsegae Food.

A Shinsegae Food representative stated, “The ‘loconomy’ trend, where products featuring local specialties are gaining attention, continues to receive a positive response,” adding, “We will continue our efforts to promote local specialties, support regional communities, and help local farms thrive by expanding distribution through various channels.”

Meanwhile, Shinsegae Food has been consistently introducing a variety of menu items and new bakery products made with regional specialties such as garlic from Namhae County, onions from Muan County, and jujubes from Gyeongsan City.

This content was produced with the assistance of AI translation services.