Polestar CEO: "Polestar 3 and 5 to Launch in Korea Next Year... Busan Is a Key Strategic Hub"

Michael Roschler, Global CEO of Polestar

Electric vehicle brand Polestar will launch the electric SUV 'Polestar 3' and the luxury grand tourer (GT) 'Polestar 5' in Korea next year.

Michael Roschler, Polestar Global CEO, is speaking at a meeting with the Korea Automobile Journalists Association press corps on the 20th at Polestar Seoul Space in Hannam-dong, Yongsan-gu, Seoul. Korea Automobile Journalists Association

Michael Roschler, Global CEO of Polestar, stated at a meeting with the Korea Automobile Journalists Association press corps held on the 20th at Polestar Seoul Space in Hannam-dong, Yongsan-gu, Seoul, "Next year, we will complete our lineup with the Polestar 3, 4, and 5 models," adding, "Since the Polestar 3 and 5 are positioned above the Polestar 4 in terms of price and performance, they will provide significant momentum not only in the Korean market but also globally."

Roschler further explained, "The Polestar 5 can accelerate from zero to 100 km/h in 3.2 seconds and delivers an even sportier feel than the Polestar 4," adding, "It is not only a high-performance luxury vehicle but also suitable for daily use, offering excellent spaciousness with enough room for four adults."

Polestar sold 2,513 units in the domestic market from January to October this year, marking a remarkable 484% growth compared to the same period last year. CEO Roschler said, "The growth driver is the Polestar 4," describing it as "a unique vehicle that is very well-suited to the Korean market."

He also noted, "One of the major advantages for consumers is that they can use Volvo's service network as it is, which provides peace of mind," and added, "We are making good use of Volvo's network, and I understand there are 39 service centers in Korea."

Polestar 4. Polestar

Since September, Polestar has been outsourcing production of the 'Polestar 4' to Renault Korea's Busan plant, with all units being exported to the United States. CEO Roschler expressed expectations that the Busan plant could serve as a global production base in the future.

He stated, "Busan is a very important strategic hub and a production base connecting Asia and North America," adding, "Given the high quality of the vehicles produced here, this production base could also be utilized for markets outside of North America." However, he emphasized, "This is something we can consider after confirming success in the North American market first."

This content was produced with the assistance of AI translation services.