NH Nonghyup Card's Rice-Specialized "Mimi Card" Surpasses 30,000 Issuances in Six Months

"Positive Customer Response to Innovative Services
and Diverse Promotional Marketing"

NH Nonghyup Card announced on November 20 that its rice-specialized card, the "Mimi (美米) Card," surpassed 30,000 new issuances within six months of its launch.

The Mimi Card was launched in May with the aim of promoting rice consumption. The company explained that the card drew significant attention not only because it is a product with public value, but also due to its innovative services.

In particular, the rice subscription service, which regularly delivers premium rice products from Nonghyup based on the previous month's spending, and the breakfast-specialized service, which offers a 50% discount on restaurant payments made between 5 a.m. and 9 a.m., attracted customers' interest.

NH Nonghyup Card conducted a variety of promotional and marketing activities themed around the Mimi Card to encourage rice consumption.

They filmed an advertisement video with actress Ji Yeeun and held breakfast giveaway events. They also collaborated on YouTube and social media content with creators such as Enjoy Couple (Nongka Discovery Team Heungmansso), Yoo Byungjae and Yoo Gyuseon (Rice Bowl World Cup), and BbaDderners Moon Sanghoon (Can You Eat Without Taking Classes?).

An official from NH Nonghyup Card stated, "The Mimi Card, which embodies Nonghyup's unique social value as a rice-specialized card, is receiving a great deal of interest and positive response from customers," adding, "We will continue to provide warm financial services that support the mutual growth of our local farmers."

Meanwhile, information on Mimi Card issuance and detailed benefits can be found at Nonghyup branches nationwide, on the NH Pay application, and on the official NH Nonghyup Card website.

This content was produced with the assistance of AI translation services.