Travel Platform Opens in Department Store? Shinsegae Centum City Launches First Offline 'Travel Concierge'

First Store for Premium Travel Platform "Via Shinsegae"
First Location Opens in Busan, the "Global Marine Tourism City"
Travel Experts Recommend the Best Products and Manage Every Step of the Journey

Did you know that a travel platform has opened inside a department store?

Shinsegae Centum City has established the first offline consultation desk for its premium travel platform, "Via Shinsegae," called "Travel Concierge," and is celebrating its 100th day since launch with a variety of events.

On August 5, Via Shinsegae drew attention as the first in the industry to have a department store plan and operate travel products. Now, responding to increasing demand for offline travel consultations and customer requests, the company has decided to meet customers directly and provide services in person.

By operating the first Travel Concierge location in Busan, a "global marine tourism city," the company plans to identify customer needs and expand to more locations in the future.

Perspective view of Shinsegae Centum City Travel Concierge.

The Travel Concierge will newly open on the 4th floor of the department store on November 28. Travel experts will be on site to recommend the most suitable Via Shinsegae travel products to consultation clients and will meticulously manage every aspect of the trip, from preparation and departure to arrival.

The Travel Concierge operates from 10:30 a.m., the department store's opening time, until 6:00 p.m. Customers can apply for a consultation and make a reservation for a visit through the Via Shinsegae section of the Shinsegae Department Store application (APP).

Customers who receive a consultation by December 31 will receive a travel-themed plush keyring, and those who book a travel product will be eligible for an event offering a complimentary flight from Gimhae Airport to either Incheon Airport or Gimpo Airport.

In addition, a special event has been prepared to celebrate the 100th day since the launch of Via Shinsegae.

First, throughout November, customers who pay for travel products using a Shinsegae Hana Card will receive a 3% cashback benefit. Until November 24, customers who participate in the 100-day anniversary event on the official Via Shinsegae Instagram account will be entered into a drawing, with 20 winners receiving a 50,000 won Shinsegae gift certificate.

Via Shinsegae's travel products have attracted customers' attention for being distinct from other travel offerings.

Through app-based surveys, customers can discover new travel preferences they were previously unaware of, and special benefits such as room upgrades at hotels booked via Via Shinsegae are also provided. The honeymoon program, which allows for complete customization, has shown high customer satisfaction.

Exclusive benefits only available through Via Shinsegae, such as private tours, removal of unnecessary options, and accommodation at locations that are typically only visited for sightseeing, have also received a strong response.

Furthermore, the company is actively introducing premium travel content that is rarely accessible, such as tickets for the sold-out recital by Lim Yunchan at Carnegie Hall in New York next April, or first-class tickets to the Easter Festival in Salzburg, Austria.

Lee Sunghwan, Executive Director of Business Strategy at Shinsegae Department Store, stated, "Via Shinsegae, which launched to great customer interest, is marking its 100th day and now has an offline consultation desk as well. We will continue to develop travel products that only Shinsegae can offer and strive for customer satisfaction."

This content was produced with the assistance of AI translation services.