[Today's New Product] SPC Samlip Launches 80th Anniversary Hoppang... "Deepening Flavor with 80 Years of Expertise"

Blending Traditional Ingredients Gamju and Black Sugar with Modern Techniques
Enhancing Flavor with Gamju Tangzhong and Optimal Blending

On November 20, SPC Samlip announced the launch of two varieties of "Premium Samlip Hoppang," featuring enhanced taste and flavor, in celebration of its 80th anniversary.

First introduced in 1971, "Samlip Hoppang" is one of SPC Samlip's flagship products, originating from the bakery "Sangmidang," which opened in Ongjin, Hwanghae Province in 1945. For over half a century, it has been cherished as a quintessential winter snack in Korea, recording cumulative sales of 6.8 billion units and establishing itself as a steady-seller enjoyed across generations.

SPC Samlip has unveiled a premium product that elevates the original hoppang by incorporating 80 years of accumulated expertise and technology. The company focused on traditional sweetening ingredients-"gamju" (a sweet rice drink) and "black sugar"-to create this new line. Under the concept of "Deepening the Flavor," SPC Samlip maximized taste by blending K-traditional ingredients with modern baking techniques.

The "Gamju Whole Red Bean Hoppang" features the subtle sweetness of traditional gamju, made by fermenting rice and nuruk (a fermentation starter), combined with the texture of whole red beans. SPC Samlip's research team identified the optimal temperature and fermentation time to produce gamju with a soft and delicate sweetness. By using tangzhong (a roux made from flour and water) with gamju, they achieved a chewier texture. Gamju was also added to the red bean paste, creating a smooth and gentle sweetness.

The "Black Sugar Sweet Red Bean Hoppang" utilizes black sugar, commonly used in traditional Korean confections like yakgwa and gangjeong, to deliver the rich and deep sweetness of raw sugarcane, harmonizing with fine sweet red bean paste. After numerous trials and errors, SPC Samlip established the optimal blend of black sugar syrup and black sugar flavor to highlight the premium sweetness of black sugar.

These two premium hoppang varieties offer an even deeper and moister taste when cooked in a steamer. The steam generated during the steaming process gently warms the hoppang, enhancing the natural aroma and flavor of the ingredients for a richer taste experience.

An SPC Samlip representative stated, "To mark our 80th anniversary, we have launched premium products so that customers can experience the beloved Samlip Hoppang with an even deeper and more special flavor," adding, "We will continue to deliver the unparalleled taste and quality of the original hoppang through ongoing research and development."

This content was produced with the assistance of AI translation services.