Cheonan Fashion Logistics Center Fire... E-Land World Responds with Alternative Logistics Measures
Fire Mostly Contained... Loss of Leftover Inventory and FW Products
Utilizing Affiliate Infrastructure Including Nearby Retail Logistics Centers
Some Online Orders Canceled... Additional Cancellations to Be Notified Individually
E-Land World announced that it is preparing alternative logistics measures in response to the fire that broke out at its Cheonan fashion logistics center on November 15, stating that it is taking action to minimize inconvenience for customers.
In a statement released on November 17, E-Land World said, "Thanks to the efforts of the fire authorities, the fire is now mostly under control. Fortunately, there were no casualties, but there was damage to the building, logistics infrastructure, and E-Land World's inventory of leftover apparel and FW (fall/winter) products."
The initial outbreak of the fire has been identified as occurring around the 3rd and 4th floors. The National Forensic Service is currently reviewing CCTV footage to determine the exact cause of the fire.
E-Land World explained that it is utilizing alternative logistics centers, including those of E-Land Retail nearby, as well as logistics infrastructure of group affiliates in Bupyeong, Osan, and other locations. The company stated, "Most of the new winter collections have already been shipped to stores nationwide, and for new products, we have secured a certain amount of port inventory, so we are able to respond accordingly. We are also increasing production speed at our own factories and are making company-wide efforts to minimize any business disruption."
The company added, "Some orders placed online by customers have already been canceled, and for additional orders that require cancellation, we will provide individual guidance through our customer center." It also stated, "Products that can be shipped through stores and other logistics infrastructure will begin to be dispatched sequentially starting today."
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Regarding the originally planned Black Friday and related events, E-Land World said, "The schedule will likely vary by brand," and added, "We plan to proceed flexibly depending on the situation."
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