Samjong KPMG and SNU Business School Successfully Conclude '2025 AI-Based Business Case Competition'

Samjong KPMG announced on the 10th that it had successfully concluded the "2025 SNU Business School-Samjong KPMG Business Case Competition" (SNU Business Case Competition), which it co-hosted with the Seoul National University Business School on November 6-7.

This competition was designed to help students develop problem-solving skills in real industrial settings and strengthen their ability to formulate practical, business-oriented strategies. A total of 26 teams, each consisting of three enrolled SNU students (78 students in total), participated. Over the course of two days and one night, they analyzed real corporate cases and presented their strategic solutions.

The theme of this year's competition was "AI-Based Business Innovation." Participants focused on the impact and applications of AI technology in corporate operations, discussing and formulating concrete strategies on topics such as: leadership for sustaining competitive advantage; building growth engines and revenue bases for the case company; and growth strategies that take into account AI, supply chain, ESG (environmental, social, and governance), and services.

The "Unyielding Spirit Team," winners of the "2025 Samjong KPMG-Seoul National University Business Case Analysis Competition," is taking a commemorative photo with Professor Byungjun Yoo, Associate Dean of Students at Seoul National University Business School (Professional Graduate School) (first on the right among the judges). Samjong KPMG

The preliminary round was held from October 2 to 26, with Professors Byungjun Yoo and Jaehyun Lim from the Seoul National University Business School (Professional Graduate School) serving as judges. Six teams advanced to the finals. The final round was held at the SNU Business School on November 6-7, with Professors Byungjun Yoo and Jaehyun Lim joined on the judging panel by Executive Directors Junki Lee and Sangwon Moon from Samjong KPMG.

The championship was claimed by the "Unyielding Spirit Team," composed of Hyunmyung Kim (senior, Business Administration), Jubin Jeong (junior, Business Administration), and Changha Jeong (junior, Business Administration). They presented a business growth strategy utilizing ambient AI devices that seamlessly integrate into daily life. Samjong KPMG emphasized, "Their creative AI-based concept, practical business approach, polished presentation, and logical structure were all outstanding."

The "Dadadadam Team" (Seoyeon Jang, Jimin Shin, Hyungju Lee) won second place with a strategy to boost sales using AI and AR, while the "TriVision" team (Chaeyeon Hong, Hyeonjeong Jeong, Taeyun Kim) took third place by presenting a business transformation strategy based on the AI chip ecosystem.

The judging panel evaluated teams on the overall logical completeness, analytical ability, feasibility, creativity, and English presentation skills. The winning team earned the opportunity to compete in the HSBC Business Case Competition overseas next year.

Samjong KPMG stated, "Participants demonstrated creative ideas, advanced data analysis, and logical structuring in line with the theme of AI-based business innovation," adding, "Our collaboration with the Seoul National University Business School provided practical research opportunities and allowed students from diverse majors to experience the real business environment, which was highly meaningful."

This content was produced with the assistance of AI translation services.